Brands
Win up to ₹10 lakh with the OPPO festive offer
Mumbai: OPPO India is thrilled to announce the “OPPO Festive Offer” which will begin on 16 October and continue till 19 November. Customers who purchase an OPPO smartphone during this period will qualify for a bumper Diwali raffle and other incredible prizes.
OPPO Customers stand to win
1. Five cash prizes of ₹10 lakh each.
2. Two motorbikes.
3. Nine tickets to the ICC semi-final or final match.
4. 10 gold coins
5. Five OPPO Pads
6. Over 500 coupons, ranging from ₹50 to ₹100
7. 100 reward points on every purchase that can be redeemed on the OPPO Store
Campaign eligibility criteria
1. To participate, purchase any OPPO smartphone within the campaign period, and create My OPPO account.
2. All consumers will receive an assured giveaway on activating their device and enroll into the raffle.
3. To check the activation date, navigate to ‘Me-E-Warranty’ in My OPPO.
The grand prize of ₹10 lakhs will be credited to the winner’s account after verification and formalities conducted by OPPO, with the applicable TDS amount deducted as per IT Act laws and provisions.
All winners will be intimated by email, and their names displayed on the My OPPO app.
All physical rewards will be delivered to the customer’s address based on the details provided.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
