MAM
WIN to host transformational discussions at Davos 2024 during World Economic Forum
Mumbai: Women Inspiring Network (WIN) proudly announced its participation during the upcoming World Economic Forum in Davos, Switzerland. Dedicated to the leadership, innovation, and inspiration of women globally, WIN will spearhead three compelling panels from 16 to 18 January 2024, delving into crucial themes such as women in leadership, innovation in business, and the transformative impact of artificial intelligence (AI).
Women Inspiring Network founder Stuti Jalan expressed her enthusiasm about the upcoming panels, stating, “At WIN, we believe in the power of inclusive dialogues to drive positive change. Our panel discussions at Davos aim to amplify the voices of women, showcasing their influence in leadership, innovation, and the rapidly evolving landscape of Artificial Intelligence. We look forward to inspiring and shaping the discussions on women’s roles in shaping a more innovative future.”
Renowned thought leaders and trailblazers are set to grace the stages at these extraordinary panels, each featuring a diverse line-up of global leaders. Each speaker brings a unique perspective, contributing to a holistic discussion on the role of women in leadership, innovation, and the transformative power of AI.
The first panel, “Women in Leadership: Discuss How Diverse Leadership Teams contribute to Innovation and Business Success”, scheduled for 16 January 2024. Will delve into the critical role of diverse leadership teams in driving innovation and business success. WIN with World Innovation Economics aims to showcase how the inclusion of women in leadership positions fosters creativity, innovation, and problem-solving. The panel will be graced by Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd, sharing her journey and perspectives on breaking barriers in the aviation industry, Daniella Foster, senior vice president, Bayer’s Consumer Health Division, Aarti Gupta, CIO at Family Office DM Gupta & Anikarth Ventures, providing a unique perspective on finance and technology, Kanta Singh, Deputy Country Representative at UN Women India, offering insights into gender equality advocacy; Pragati Sureka, Psychologist and Author, contributing insights into the psychological aspects of leadership; and the curator Stuti Jalan.
The second panel titled as “Trailblazing Women: In a New Era of Innovation” is scheduled on 17 January 2024. In a new era of innovation, trailblazing women have emerged as dynamic leaders, breaking barriers and reshaping the landscape of various industries. Women are taking a leading role creating positive progress on a global Scale & they are driving economic metamorphosis from tech innovation. Furthermore, the panel aims to explore how trailblazing women are driving innovation with a focus on sustainability. This insightful panel will feature trailblazers such as Sanskriti Thakur, Chairwoman at Tower Capital, bringing her leadership in finance; Vasundhara Oswal- executive director PRO Industries, Dr Aarti Gupta, chief investment officer at Anikarth Ventures, offering expertise in investment and finance and Komal Sharma – founder of TT Consultants. The panel will take place at India Engagement Lounge by Invest India.
On 18 January 2024, the stage will be set for the final panel, “Women and AI: 2 Powerful Forces Changing the World.” This engaging discussion will unfold at the “We Lead Lounge,” hosted by the ministry of women and child development, Government of India, the Confederation of Indian Industry, and the Bill and Melinda Gates Foundation. This session will encompass diverse facets, including the role of AI in Bridging the Gender Gap and an exploration of how AI can foster more gender-inclusive workplaces. This panel will see an expert panel featuring Kalli Purie executive editor in chief and vice chairperson of India Today Group, Tarja Stephens, co-founder of Mia, Mission Impact Academy; Spandana Ayachitam, founder of QuantumfAi, Faramarz Farhoodi, chairman of AI Nexus Healthcare Inc; Rashmi Joshi, CEO & founder of Asha AI and Mark Turell, founder of unDavos.
Event Details:
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Women Inspiring Network @ DAVOS 2024 |
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Date |
Time |
Venue |
Topic |
Speakers |
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16th January 2024 |
4 PM |
World Innovation Economics Sunstar Hotel Davos 3 Oberwiesstrasse 7270 Davos Switzerland |
Women in Leadership: Innovation and Business |
· Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd · Daniella Foster, Senior Vice President, Bayer’s Consumer Health Division · Aarti Gupta, CIO – Family Office DM Gupta &Anikarth Ventures · Kanta Singh, Deputy Country Representative, UN Women India · Pragati Sureka, Psychologist, Author
· Stuti Jalan , Founder & Curator, Women Inspiring Network |
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17th January 2024 |
11.00 AM |
India Engagement Lounge by Invest India Promenade 63 |
Trailblazing Women: In a New Era of Innovation |
· Sanskriti Thakur -Chairwoman Tower Capital · Vasundhara Oswal– Executive Director PRO Industries · Komal Sharma – Founder of TT Consultants · Dr. Aarti Gupta, CIO – Family Office DM Gupta &Anikarth Ventures · Margery Kraus – Founder and CEO of APCO Worldwide
· Stuti Jalan , Founder & Curator, Women Inspiring Network |
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18th January 2024 |
11.15 AM |
We lead lounge by CII at p57 |
Women & AI – 2 Powerful Forces Changing the World |
· Kalli Purie– Executive Editor in Chief and Vice Chairperson of India Today Group · Tarja Stephens – Co-founder of Mia, Mission Impact Academy. · Spandana Ayachitam- Founder of QuantumfAi · Faramarz Farhoodi-Chairman of AI Nexus Healthcare Inc · Rashmi Joshi -CEO & Founder of Asha AI · Mark Turell, Founder of unDavos
· Stuti Jalan , Founder & Curator, Women Inspiring Network |
WIN invites attendees, delegates, and media representatives to join these thought-provoking discussions, contributing to a dynamic exchange of ideas and insights that have the potential to reshape the global narrative on women in leadership and innovation.
Registration link:
https://www.womeninspiringnetwork.com/win-at-davos-2024/
Join the conversation using #WINatDavos2024
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
