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Williams signs Budweiser to Formula 1 deal

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indiantelevision.com’s Media, Advertising & Marketing Watch
 
Williams signs Budweiser to Formula 1 deal
 
The Indiantelevision.com Team

(18 July 2003 3:00 pm)

 
LONDON : Beer brand Budweiser and the BMW WilliamsF1 Team, a global leader in Formula One, have announced that the ‘King of Beers’ will serve as an ‘official sponsor’ of the BMW WilliamsF1 Team. The multi-year agreement is Budweiser’s first sponsorship in Formula One and builds upon the brand’s international sports marketing portfolio.
 
 

As part of the agreement, the Budweiser logo will be featured on race cars driven by two of the sport’s hottest drivers – Juan Pablo Montoya and Ralf Schumacher – as well as on driver and team uniforms. The brand also will have rights to use the drivers’ images, team logo and team cars in advertising and sales promotion initiatives.

The sponsorship announcement comes on the heels of two consecutive one-two finishes for Schumacher and Montoya at the European Grand Prix on 29 June and the French Grand Prix on 6 July. Budweiser will debut its sponsorship of the BMW WilliamsF1 Team at the British Grand Prix in the United Kingdom on 20 July. ESPN Star Sports will have live coverage of the same.

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Anheuser-Busch VP global media and sports marketing Tony Ponturo said: “Our sponsorship of the BMW WilliamsF1 Team enables Budweiser to reach a global audience of racing fans by leveraging the resources and marketing expertise of two industry leaders. For more than 25 years, WilliamsF1 has been synonymous with the best in Formula One racing, and we look forward to continuing the team’s winning tradition at this weekend’s British Grand Prix.”

Budweiser sponsors a variety of motorsports teams, and in the past 14 years, Bud Racing teams have produced 36 national and world championships. Budweiser was an associate sponsor during Montoya’s Indianapolis 500 victory in 2000, when he became the first rookie to win the event since 1966. In addition, the brand serves as ‘official beer’ sponsor of the National Association of Stock Car.

 

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Digital

Google rolls out $15B AI, education and connectivity plan for India

AI tools for 11 million students, new subsea cables, and a national skilling push.

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Sundar Pichai

NEW DELHI: Google is backing its words with action. In a major push to future-proof the world’s most populous nation, Google DeepMind has partnered with the Indian government on a large-scale AI initiative.

Announced by CEO Sundar Pichai at the India AI Impact Summit, the deal is less of a gentle nudge and more of a full-throttle sprint into the digital age. Part of Google’s $15 billion commitment to South Asia, the plan aims to weave artificial intelligence into the very fabric of Indian daily life, from the deep ocean floor to the back of the classroom.

The most heart-warming slice of this digital pie is the focus on the next generation. Google is partnering with 10,000 Atal Tinkering Labs, effectively dropping high-tech AI tools into the laps of roughly 11 million students.

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The goal? To introduce generative AI assistance in schools, ensuring that the homework of the future is powered by more than just caffeine and late-night panic.

While the kids are busy with AI in the classroom, Google is busy under the sea. The newly minted India-America Connect Initiative involves laying down serious hardware, specifically, new subsea cable routes.

These digital arteries will link India to Singapore, South Africa and Australia. By adding four more strategic fiber-optic routes connecting the U.S. to the Southern Hemisphere, Google is essentially building a “data superhighway” to ensure India’s AI capabilities don’t get stuck in traffic.

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Knowing how to use a tool is just as important as owning it. To bridge the gap, Google is launching its most ambitious skilling program yet: the Google AI Professional Certificate. This program is designed to help the workforce master AI without needing a PhD in robotics.

With full-stack connectivity and a massive investment on the table, India isn’t just joining the AI race; it’s looking to set the pace.

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