Brands
Wildcraft’s first mass media campaign; announces new products, brand identity
BENGALURU: Outdoor brand Wildcraft has unveiled a new brand identity in Bengaluru. The company also revealed its plans to be synonymous with the Indian outdoor industry. The brand’s revitalized presence includes a newly designed logo and theme alongside extensive additions to its product portfolio. The company also announced its first mass media campaign including a TVC.
One of the country’s first brands to offer performance-driven outdoor gear, Wildcraft is now seeking to define the Indian outdoor segment through a series of bold moves. The Rs 250 crore brand has now targeted Rs 2000 crore by 2020. The segment has been growing at a CAGR of 16-20 per cent, with the organised players growing even faster at about 25 per cent CAGR, says Wildcraft.
Wildcraft India CMO Simeran Bhasin said, “Our new logo is a reflection of the liberation the outdoors can bring from the monotony and rigmarole of everyday urban life. The brand’s new identity reflects the essence of our company and forms the basis of every consumer touch point from our retail stores to our website and TVCs. Our marketing communication strategy is in line with our efforts to inspire, educate, inform and equip people to experience the outdoors and, consequently, recognise Wildcraft as a performance-driven, head-to-toe outfitter. We will do this through immersive experiences across traditional, digital and social media.”
Elaborating on Wildcraft’s strategy, Gaurav Dublish, one of the three co-founders of the company said, “We are not short on ambition. Today, from rucksacks to jackets and tents to shoes, Wildcraft products are available in over 120 exclusive and over 2,500 multi-branded stores across 400+ key Indian cities. Our diversified distribution strategy includes exclusive stores, modern trade chains, distribution to traditional multi-brand outlets, institutional partnerships as well as e-commerce portals.”
Wildcraft co-founder Siddarth Sood added, “Our plan is to push the boundaries of product design in order to give our users gear they love and trust. Coupled with the expansion of our manufacturing capabilities this will reinforce Wildcraft’s status as a one-stop-shop for outdoor lovers across the country.”
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
