Connect with us

MAM

Wiggles introduces tyohaar ki mithai for “Furryvaar”

Published

on

Mumbai: Wiggles has launched a purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year. The tagline for the “# TyohaarWithFurryvaar” campaign reads, “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.”

Celebrations are incomplete without ‘parivaar’ and pets have become integral family members. Hence, Wiggles coined the term “Furryvaar” to include our furry family.

With this campaign, Wiggles has urged families to change how we look at rituals and traditions and keep our pets in mind while creating our shopping lists, ensure pet treats are a part of the sweets at home; and not forget that one adorable selfie with their fur buddy.

Advertisement

“# TyohaarWithFurryvaar” is now available on all social media platforms, as well as in the Wiggles Tribe pet parent community. The campaign is conceptualised and executed by the Wiggles’ in-house team.

Wiggles introduces “Tyohaar ki Mithai” as part of the “# TyohaarWithFurryvaar” campaign, which raises awareness and educates people about how Indian sweets can be toxic to pets and how sugar, maida, and nuts can harm your pet’s health.

It also shared recipes for pet-friendly sweets like xylitol-free peanut butter and oats laddu that can add sweetness to their Diwali celebrations. In addition to this, Tyohaar Taiyyar offers a socio-cultural atmosphere and educates pet parents to try the anxious pet programme module on firecracker training, besides spreading awareness on celebrating a noise-free Diwali. Lastly, Wiggles highlights the bond of family ties through Tyohaar Wali Selfie and encourages pet parents to upload a festive selfie with their pets, as families often post during Diwali celebrations. 

Advertisement

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Advertisement
 
 

A post shared by Wiggles (@wiggles.in)

Advertisement

 

Advertisement

Speaking on the campaign, Wiggles founder and CEO Anushka Iyer said, “Pets are at the heart of all we do, and at Wiggles we make earnest attempts to ensure the right kind of pet inclusivity in all celebrations. Diwali is equally important and our campaign urges and encourages pet parents to make sure that their festivities are pet-friendly and pet-safe. We want them to know that while it is generally a difficult time for our pets and streeties, it is the small efforts collectively that make up for the anxiety they face and ensure it is a happy Diwali for them too. After all, dogs and cats are family, and what is Diwali without our furry family?”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

MAM

Delhivery appoints Neelam Dhawan as Chairperson

Tech veteran succeeds Deepak Kapoor effective 1 April 2026.

Published

on

MUMBAI: Neelam Dhawan just took the driver’s seat at Delhivery because when logistics needs sharper direction, even the board calls in a Microsoft-level navigator. Delhivery has appointed Neelam Dhawan as non-executive independent director effective 20 March 2026, with her elevation to chairperson of the Board from 1 April 2026. She succeeds Deepak Kapoor, who steps down after more than eight years, as disclosed in the company’s regulatory filing on 31 January 2026.

Dhawan brings over three decades of leadership in technology, having served as managing director at HP India Sales, Hewlett-Packard Enterprise India and Microsoft India. A graduate in Economics from St. Stephen’s College and an MBA from FMS, Delhi University, she is recognised by Fortune, Forbes and Business Today as one of the ‘Most Powerful Women in Business’. She has shaped India’s IT sector, served on the NASSCOM Executive Council (2009–2017) and is a strong advocate for workplace diversity and STEM education for girls.

She currently serves as independent director on the boards of Hindustan Unilever, Tech Mahindra, Ather Energy, Fractal Analytics, Capillary Technologies India and Capita PLC, and as a director at Nudge Lifeskills Foundation.

Advertisement

Delhivery, MD & CEO Sahil Barua said, “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in leading some of the world’s most iconic technology companies, as well as her diverse set of experiences as a seasoned Board Member will be invaluable as Delhivery continues to scale its technology-led logistics platform.”

In a logistics world where speed and strategy must race in sync, Delhivery isn’t just adding a chairperson, it’s bringing aboard a proven leader who knows how to steer complex tech ecosystems through growth lanes and beyond.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds