MAM
Wiggles introduces tyohaar ki mithai for “Furryvaar”
Mumbai: Wiggles has launched a purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year. The tagline for the “# TyohaarWithFurryvaar” campaign reads, “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.”
Celebrations are incomplete without ‘parivaar’ and pets have become integral family members. Hence, Wiggles coined the term “Furryvaar” to include our furry family.
With this campaign, Wiggles has urged families to change how we look at rituals and traditions and keep our pets in mind while creating our shopping lists, ensure pet treats are a part of the sweets at home; and not forget that one adorable selfie with their fur buddy.
“# TyohaarWithFurryvaar” is now available on all social media platforms, as well as in the Wiggles Tribe pet parent community. The campaign is conceptualised and executed by the Wiggles’ in-house team.
Wiggles introduces “Tyohaar ki Mithai” as part of the “# TyohaarWithFurryvaar” campaign, which raises awareness and educates people about how Indian sweets can be toxic to pets and how sugar, maida, and nuts can harm your pet’s health.
It also shared recipes for pet-friendly sweets like xylitol-free peanut butter and oats laddu that can add sweetness to their Diwali celebrations. In addition to this, Tyohaar Taiyyar offers a socio-cultural atmosphere and educates pet parents to try the anxious pet programme module on firecracker training, besides spreading awareness on celebrating a noise-free Diwali. Lastly, Wiggles highlights the bond of family ties through Tyohaar Wali Selfie and encourages pet parents to upload a festive selfie with their pets, as families often post during Diwali celebrations.
Speaking on the campaign, Wiggles founder and CEO Anushka Iyer said, “Pets are at the heart of all we do, and at Wiggles we make earnest attempts to ensure the right kind of pet inclusivity in all celebrations. Diwali is equally important and our campaign urges and encourages pet parents to make sure that their festivities are pet-friendly and pet-safe. We want them to know that while it is generally a difficult time for our pets and streeties, it is the small efforts collectively that make up for the anxiety they face and ensure it is a happy Diwali for them too. After all, dogs and cats are family, and what is Diwali without our furry family?”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
