MAM
Wiggles introduces tyohaar ki mithai for “Furryvaar”
Mumbai: Wiggles has launched a purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year. The tagline for the “# TyohaarWithFurryvaar” campaign reads, “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.”
Celebrations are incomplete without ‘parivaar’ and pets have become integral family members. Hence, Wiggles coined the term “Furryvaar” to include our furry family.
With this campaign, Wiggles has urged families to change how we look at rituals and traditions and keep our pets in mind while creating our shopping lists, ensure pet treats are a part of the sweets at home; and not forget that one adorable selfie with their fur buddy.
“# TyohaarWithFurryvaar” is now available on all social media platforms, as well as in the Wiggles Tribe pet parent community. The campaign is conceptualised and executed by the Wiggles’ in-house team.
Wiggles introduces “Tyohaar ki Mithai” as part of the “# TyohaarWithFurryvaar” campaign, which raises awareness and educates people about how Indian sweets can be toxic to pets and how sugar, maida, and nuts can harm your pet’s health.
It also shared recipes for pet-friendly sweets like xylitol-free peanut butter and oats laddu that can add sweetness to their Diwali celebrations. In addition to this, Tyohaar Taiyyar offers a socio-cultural atmosphere and educates pet parents to try the anxious pet programme module on firecracker training, besides spreading awareness on celebrating a noise-free Diwali. Lastly, Wiggles highlights the bond of family ties through Tyohaar Wali Selfie and encourages pet parents to upload a festive selfie with their pets, as families often post during Diwali celebrations.
Speaking on the campaign, Wiggles founder and CEO Anushka Iyer said, “Pets are at the heart of all we do, and at Wiggles we make earnest attempts to ensure the right kind of pet inclusivity in all celebrations. Diwali is equally important and our campaign urges and encourages pet parents to make sure that their festivities are pet-friendly and pet-safe. We want them to know that while it is generally a difficult time for our pets and streeties, it is the small efforts collectively that make up for the anxiety they face and ensure it is a happy Diwali for them too. After all, dogs and cats are family, and what is Diwali without our furry family?”
Brands
Workday unveils Sana, a new AI tool for businesses
New conversational interface, 300+ skills and deep integrations aim to turn AI from sidekick to operator
CALIFORNIA: Workday has fired a fresh salvo in the enterprise AI race, rolling out “Sana”, a system it touts as “superintelligence for work”, designed not merely to assist, but to act. The pitch is blunt: stop dabbling with disconnected copilots and start letting AI run the plumbing of business.
Unveiled globally on March 20, Sana arrives as a three-part stack, Sana for Workday, a conversational interface; a self-service agent with more than 300 skills; and Sana Enterprise, which plugs into tools from Gmail and Outlook to Salesforce and Slack. The aim is to collapse the sprawl of enterprise software into a single AI-led workflow engine.
At its core, Sana promises four things: find, act, build and automate. Employees can query internal data, execute tasks such as updating records or contracts, generate dashboards, and trigger multi-step workflows, all within the same interface. The twist is where it sits, inside Workday’s existing systems, inheriting their permissions, compliance rules and audit trails.
“AI only works in the enterprise when it’s connected to trusted, deterministic systems,” said Aneel Bhusri, co-founder and chief executive. “Sana is what brings it all together… a powerful way for people to search, reason and orchestrate work across the enterprise.”
The critique of current AI deployments is familiar, flashy pilots, little real impact. Workday’s answer is to embed intelligence where decisions are made and actions executed. Gerrit Kazmaier, president, product and technology, framed it as a shift from suggestion to execution: “AI agents take action using trusted context, not just provide suggestions… a single experience where AI is embedded directly in the flow of work.”
Early adopters suggest traction. Berner claims 90 per cent adoption within 40 days, scrapping 400 ChatGPT licences. Cheffelo calls Sana its “AI backbone”, while Telavox says the conversation has shifted from automating tasks to reimagining entire processes.
Analysts, too, see a broader play. Josh Bersin described the integration as “a major milestone”, arguing it could reshape both customer and employee experience by making AI-native workflows the default.
Sana is being bundled via Workday’s Flex Credits, no separate licence, no added paywall, a move that lowers friction and speeds adoption. Meanwhile, Sana Enterprise extends the system beyond Workday, allowing users to search documents, schedule meetings or track project tickets across multiple platforms in one conversation.
The bet is clear: whoever controls the workflow, controls the future of enterprise software. With Sana, Workday is trying to move AI from a helpful assistant to an invisible operator. If it works, the software menus may vanish, and with them, the way work itself is done.
