Brands
Wieden+Kennedy bags creative mandate of IRTH from the House of Titan
Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.
“From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.
“So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”
The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.
With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.
“We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).
Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
