Brands
Wieden & Kennedy India appointed as agency on record for Casio G-SHOCK in India
Mumbai: Wieden & Kennedy India is thrilled to announce its appointment as the official creative agency on record for G-SHOCK in India. This strategic collaboration marks a significant milestone in both companies’ pursuit of excellence and their commitment to delivering groundbreaking campaigns and exceptional experiences.
G-SHOCK is a renowned global watch brand backed by the spirit of innovation and toughness, retailed in India by Casio India Company Ltd, the Indian subsidiary of Casio Computer Co. Ltd. Their choice of Wieden & Kennedy India stems from the agency’s proven track record of delivering creative campaigns that deeply resonate with audiences. The agency’s understanding of the Indian market, combined with its ability to craft compelling brand narratives, made it the ideal choice for fulfilling G-SHOCK’s creative needs.
“At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!” said Wieden & Kennedy India head of Delhi office Shreekant Srinivasan.
“We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record,” said Casio India MD Hideki Imai. “Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.”
With this partnership, watch enthusiasts and consumers can anticipate captivating campaigns and immersive experiences that will amplify G-SHOCK’s presence and solidify its position as the leading brand of tough watches with unparalleled fashion sensibilities in India.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
