MAM
Why Sir Martin Sorrell is keen on India
Amsterdam: When you get a guy like Sir Martin Sorrell to keynote, you can expect to get some statements. That’s exactly what Sir Martin made at IBC 2016, the audiovisual equipment industry’s annual European get together at the RAI Exhibition Centre in Amsterdam, Netherlands.
Sir Martin Sorrell waxed eloquent about Prime Minister Narendra Modi. Said he: “Modi has made an incredible difference. I don’t know what is with these guys whose second part of their name begins with the M initial. Modi. Argentina’s Macri. They all have done a..Merkel. May (Britain’s new prime minister) maybe.”
He went on to state that India has supplanted Brazil for the WPP group. “India is very important. We have 50 per cent of the market. We are interested in India because of its population size, GDP growth and also the young population’s growth. Then, the intellectual firepower in India is really strong. If you look at India 25 years hence, and it is going to become even more important. And then there’s the Muslim population. The third biggest Muslim population, probably going to get even bigger.”
Sorrell also praised the talent he has in India. “Our people are outstanding. People like Srini, Piyush, Ranjan, Tarun, they are absolutely outstanding people. If you could export them from India, or if we had the same quality of people around the world, I could retire,” he said.
“I only own two per cent of the company; but I am identified with the company,” he responded to a question whether he would retire. “I will carry on as long they will let me. WPP is not a matter of life or death for me, it is more than that. They will carry me out to the glue factory.”
Digital
Moneycontrol widens lead over Economic Times in digital reach
Comscore data shows strong gains in users, engagement and time spent
MUMBAI: Moneycontrol has tightened its grip on India’s business news landscape, pulling further ahead of The Economic Times across key digital metrics in February, according to data from global measurement firm Comscore.
The platform drew 63.8 million unique visitors during the month, more than double the 31.4 million recorded by its closest rival, underlining a growing gap in audience reach.
The story does not end with traffic. Moneycontrol also surged ahead on engagement, clocking 279.8 million page views, nearly three times The Economic Times’ 93.1 million. The numbers suggest that readers are not just dropping by, but staying longer and consuming more.
That trend becomes even clearer when looking at time spent. Users logged 546.3 million minutes on Moneycontrol in February, over four times the 129.7 million minutes spent on The Economic Times platform. In the battle for attention, Moneycontrol appears to be winning both the click and the clock.
Moneycontrol managing editor Nalin Mehta, said the surge comes at a time when audiences are grappling with global uncertainty. “As investors navigate war-related risks and geopolitical flux, the need for clarity has never been greater. Our focus remains on delivering timely and credible information to help readers make sense of the noise,” he said.
With markets on edge and headlines moving fast, Moneycontrol seems to have struck a chord, turning moments of uncertainty into an opportunity to deepen its connection with readers.
