MAM
Why Sir Martin Sorrell is keen on India
Amsterdam: When you get a guy like Sir Martin Sorrell to keynote, you can expect to get some statements. That’s exactly what Sir Martin made at IBC 2016, the audiovisual equipment industry’s annual European get together at the RAI Exhibition Centre in Amsterdam, Netherlands.
Sir Martin Sorrell waxed eloquent about Prime Minister Narendra Modi. Said he: “Modi has made an incredible difference. I don’t know what is with these guys whose second part of their name begins with the M initial. Modi. Argentina’s Macri. They all have done a..Merkel. May (Britain’s new prime minister) maybe.”
He went on to state that India has supplanted Brazil for the WPP group. “India is very important. We have 50 per cent of the market. We are interested in India because of its population size, GDP growth and also the young population’s growth. Then, the intellectual firepower in India is really strong. If you look at India 25 years hence, and it is going to become even more important. And then there’s the Muslim population. The third biggest Muslim population, probably going to get even bigger.”
Sorrell also praised the talent he has in India. “Our people are outstanding. People like Srini, Piyush, Ranjan, Tarun, they are absolutely outstanding people. If you could export them from India, or if we had the same quality of people around the world, I could retire,” he said.
“I only own two per cent of the company; but I am identified with the company,” he responded to a question whether he would retire. “I will carry on as long they will let me. WPP is not a matter of life or death for me, it is more than that. They will carry me out to the glue factory.”
MAM
Mountain Goat Adventure Festival 2026 kicks off with Kärcher
13th Winter Expedition conquers Leh-Ladakh, Himachal, Upper Mustang and Bhutan from 15–22 February.
MUMBAI: The Mountain Goat Adventure Festival just proved that even the Himalayas need a good scrub because when your 4×4 is caked in mud, snow and legend, only Kärcher gets the job done. The 13th Winter Expedition, part of India’s premier endurance-led automotive community event, roared to life from 15 to 22 February 2026. A disciplined convoy of off-roaders tackled high-altitude deserts in Leh-Ladakh, rugged Himachal ridges, hidden trails in Nepal’s Upper Mustang, and challenging routes in Bhutan.
This year Kärcher India joined as the official wash partner, bringing nearly a century of high-pressure cleaning expertise to the extreme environment. Alfred Kärcher invented Europe’s first hot-water high-pressure washer in 1950, and the brand now celebrating 90 years of innovation in 2025–26 remains the world’s best-selling pressure washer, certified by Guinness World Records.
In the frozen Himalayas, where mud, snow, slush and salt threaten mechanical failure, Kärcher’s machines stripped vehicles clean with precision. From 4x4s to adventure bikes and gear, the tech kept everything expedition-ready and looking sharp.
Mountain Goat co-founders Shashwat Gupta and Suraj Tayal said, “As we enter the 13th Winter Expedition in 2026, Mountain Goat continues to push boundaries across newer terrains and tougher conditions. Strong partnerships play a key role in enhancing the expedition experience. In environments where mud, snow, and slush are constant challenges, maintaining vehicles becomes essential not just for performance, but for pride.”
The collaboration highlighted a perfect match, Mountain Goat’s relentless drive to conquer unforgiving landscapes paired with Kärcher’s legendary ability to blast away the grit. In a festival where every kilometre tells a story, this year’s edition proved that the real adventure isn’t just reaching the peak, it’s arriving there looking like you never left the showroom.
