MAM
White Rivers Media Ranked 27th Fastest Growing Company in Deloitte Tech Fast 50 India 2019
MUMBAI: White Rivers Media, one of the fastest growing Indian independent digital marketing agency, today announced that it ranked 27th on the Deloitte Tech Fast 50 India 2019 list. This is a ranking of the 50 fastest growing tech, media and communications companies in India. Rankings are based on percentage revenue growth over three years.
Co-Founded by Shrenik Gandhi and Mitesh Kothari in 2012, the independent creative digital agency is been featured for the fourth consecutive year. They have earlier been featured in Deloitte's Technology Fast50 list at #43 (India) and #473 (APAC) in 2016 and #10 (India), #173 (APAC) in 2017 and #25 (India) in 2018 – effectively making it the only Indian digital marketing agency to be featured in the top 10.
The Fast50 is a category of the Deloitte Technology Fast50 which recognizes and profiles the 50 fastest-growing companies in the region based on revenue growth over three years.
Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media said, “We are honoured to be receiving this award fourth time in a row. We are thankful to the belief our clients have shown in our work and business model. Given that we operate in such a competitive and dynamic environment of media & technology, such recognitions are apt markers of the pace of growth and fuels us up for the year ahead.”
“Because Deloitte Technology Fast 50 India measures sustained revenue growth over three years, being one of the 50 fastest growing technology companies in India is an impressive achievement,” said Rajiv Sundar, Program Director – Technology Fast 50 India 2019 and Partner, Deloitte India “White Rivers Media deserves credit for its remarkable growth.”
MAM
Wow Momo tests ‘world’s crispiest fries’ with influencer campaign
1,500 participants across four cities test fries at 30, 45 and 60 minutes.
MUMBAI: The fries are talking and this time, they’re crunching louder than the ads. Wow! Momo has turned a bold product claim into a full-blown public experiment, launching its “World’s Crispiest Fries” through a content-first campaign anchored in real-world validation rather than glossy promises. Instead of relying on traditional advertising, the brand staged a large-scale tasting challenge across four metros Delhi, Mumbai, Bengaluru and Kolkata bringing together nearly 1,500 participants, including influencers, food writers and everyday consumers. The brief was simple: put the fries to the test against leading QSR competitors over time.
Participants evaluated the fries at 30, 45 and 60 minutes after serving, a window where most fries typically lose their crunch. According to the brand, Wow! Momo’s offering held its texture across all three intervals, while competing products softened, turning a functional claim into a demonstrable outcome.
The exercise doubled up as both product trial and content engine. Reactions from participants ranging from surprise to outright endorsement now form the backbone of the campaign’s digital rollout, amplified through social media, creator-led content, memes and short-format films under the hashtag #EndOfDebate.
The strategy reflects a broader shift in how QSR brands are approaching differentiation. In a category often driven by price offers and visual advertising, Wow! Momo is attempting to build credibility through proof rather than persuasion letting consumers, rather than copy, make the case.
With over 850 stores across more than 90 cities, the brand is using scale not just for distribution, but for storytelling. By turning a simple question how long do fries stay crispy into a participative, city-wide experience, it is aiming to spark conversation as much as consumption.
Because in the battle of the fries, it seems, the crunch may just be the loudest argument of all.
