MAM
White Rivers Media bags the digital marketing mandate for Mid-day
MUMBAI: White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. With the vision of bringing global digital marketing trends to India, White Rivers Media creates innovative digital solutions for Indian brands and international brands in the country.
Mid-Day has been a sturdy and reliable news source for 41 years. Staying one step ahead, Mumbai’s favorite newspaper has now added yet another string to its bow by launching its interactive digital tabloid on mobile. #MadeInMumbai captures the city’s pulse and paves way for a new wave of digital reporting.
Radio City and Mid-day COO Digital Media Rachna Kanwar said, “We are extremely proud to launch Mid-day digital tabloid, an industry-first initiative. Over the last 41 years, Mid-day has been a strong resonance of Mumbai City, with its engaging, reliable, and credible content about the city at large. In the past 4 months of lockdown, we are proud to expand our reach to an audience of 10 crore readers consuming Mid-day and Gujarati Mid-day on their smartphones. The interactive digital tabloid is a perfect mix of technology and content layered with innovation to give the readers an engaging experience at an unbeatable price of ₹1 per day. We are happy to associate with White Rivers Media, who have helped us curate the campaign and create the right buzz on social media.”
White Rivers Media co-founder and CEO Shrenik Gandhi says, “It gives us immense pleasure to be associated with a leading Mumbai Daily and promote progressive change. Mid-day’s campaign is an important step towards the evolution of print. So, to have the opportunity of being associated with the industry’s best and promote nationwide change keeps us thrilled.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
