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White partners with Rohit Tugnait to launch White Label

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Mumbai: White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Vice Media Group former commercial director of Rohit Tugnait. White unveils its latest venture, the “White Label” division to start a new content solution division with the company.

White Label is poised to cater to the diverse creative, strategic, and production requirements of clients operating in the dynamic video space. The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, which is where White is operational currently.

Drawing from Tugnait’s experience of over 22 years across culturally impactful media platforms such as MTV, 101 India, and Vice Media, Rohit Tugnait brings invaluable expertise to White Label. His track record of spearheading some of the biggest IP’s for media houses such as Coke Studio@MTV, and MTV Unplugged, and setting up Virtue (a creative agency borne of Vice), positions him as a visionary leader in content solutions.

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Expressing his enthusiasm about the partnership White Label chief executive officer Rohit Tugnait said “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

Speaking on the strategic partnership, White Founder & CEO Vishesh Sahni said “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

The division White Label starts operations with immediate effect and is in addition to senior hiring that White has done in the last few months. White brought on industry veteran Ashwini Gadgil as chief people officer for the company; and Liya Belliappa as general manager; to spearhead their Bangalore wing recently. 

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MAM

Manappuram Finance appoints Sreekanth P V as group head – operations

22-year veteran from Bajaj Finance to drive efficiency and customer experience.

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MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.

Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.

Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”

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The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.

In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.

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