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Whirlpool ropes in chef Kunal Kapur for endorsement
MUMBAI: Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company, has signed on chef Kunal Kapur for endorsing their built-in appliances. Kunal Kapur will be creating exciting new recipes with the top of the line Whirlpool range making your kitchen cooking ready. The range will include microwaves, ovens, hoods, hobs, refrigerators, wine coolers and coffee machines.
“In today’s times where food is considered a celebration, home kitchens are getting a makeover. It is very important to have a kitchen with extremely functional equipment making it easy to cook with the least of fatigue,” said Kunal. Known for experimenting with ingredients and cooking styles, Kunal will create new recipes, which will show consumers the ease of cooking with Whirlpool’s new next level appliances.
Looking forward to this association with Whirlpool, Kapur said, “I am thrilled to partner with Whirlpool for its range of built-in appliances. Whirlpool products have always been my first choice when it comes to home appliances and I am pleased to be associated with the brand.”
Speaking about the association, Whirlpool head- New Business Unit Natarajan A said; “We look forward to nurture this relationship now and believe this association will be exciting for consumers as they will get the best out of this partnership.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
