MAM
Whirlpool India wins 2 prestigious iF Awards 2019 For Design Excellence
MUMBAI: Two products from Whirlpool India have been honored with coveted iF Labels at the iF DESIGN AWARD 2019, one of the world’s foremost design competitions. The newly launched – Bloomwash Pro and Ace XL bring to life truly effective user-friendly design along with a bold new aesthetic to modern kitchens. The Whirlpool brand also won an award in its premium Global Range – W Series that was recently launched in India for its 4-Door Refrigerator.
Over its 66-year history, the iF DESIGN AWARD has become one of the world’s most prestigious design competitions and is recognized as an arbiter of quality for exceptional design. Judged by an international panel of design experts and awarded annually, the prized iF Labels are presented to products that are considered outstanding in their field. This year Whirlpool brands were evaluated within a highly competitive field that included over 6,400 entries from 50 countries.
“At Whirlpool we continuously strive towards understanding our consumer’s needs and offer products that are a perfect blend of design, technology and innovation. One that not just delights with its performance, but is also reflective of the contemporary lifestyle” – said Sunil D’Souza, Managing Director, Whirlpool India. ‘’We are happy to have received iF DESIGN AWARDS for recognizing our product innovations at Whirlpool. And it only strengthens our commitment to continue to listen to the consumer’s voice to keep offering products that are both meaningful in purpose and demonstrate exceptional designs.”
Bloomwash Pro Fully Automatic Washing Machine (Whirlpool India)
The Bloomwash Pro is a perfect blend of form and function. Its exceptional design can be experienced in every detail – from its elegant edge to edge black glass top that gives an infinity view without any breaks to the high quality chrome bar that evokes a sense of exclusivity. Add to that it’s compact form factor that makes it ideal for smaller spaces in the urban living. Beneath the ultra-modern looks the machine comes with a steel impeller and triple nozzle spray that offers class-leading performance. With interiors that showcase meticulous craftsmanship, it also offers resource-saving features to ensure a superior wash experience.
ACE XL Semi-Automatic Washing Machine (Whirlpool India)
The Ace XL is a culmination of progressive aesthetics and unique craftsmanship that showcases a Hi-tech, premium and robust looking product. Part of a new generation of appliances featuring Whirlpool’s futuristic design language, the new ACE XL offers aesthetically-appealing gentle curved surfaces, rounded corners, clearer interfaces and easy-to-understand icons make day-to-day interaction a wonderful experience.
Whirlpool W Series 4 Door Refrigerator (Whirlpool Brand – Global Range)
Mirroring contemporary home design trends this Advanced 4-Door Refrigerator with polished aluminium blade and elegant full-width black interface seamlessly complements any living space, while offering a more intuitive user experience. A design marvel, the doors open to a panoramic view of the interiors the slowly gets illuminated by a large LED panel with Gradual Lighting technology. Powered with Whirlpool’s 6th Sense Technology and a Convertible Freezer, it ensures precision cooling for optimised food preservation and customisable storage options.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
