MAM
What’s Hush-Hush Marketing?
Who are these mysterious and secretive executives behind millions of corporate websites?
There are millions of very expensive, well-designed websites all over the globe. Most have a lot of information to offer with great graphic illustrations, supportive explanations about their relevant experiences and capabilities with upfront personalities.
But in a very large majority of cases, what is missing is the proof about who really are the people behind the site: the owners, the management the staff and their true particulars. This information is often missing, as the viewer is only left with one or two e-mail addresses to a single department.
You have no idea how and why this business originated, or how its website came about. Most talk about their teams and their wonderful experiences, and often bundle their education with the total years of experiences as “Our team has a combined 17 degrees from major universities, 27 years of working experience and has travelled to seven countries all together.”
Great, now you really feel comfortable, as you wonder how many total pink slips they have all acquired during their lifetime or how many years combined they have spent in re-habs or behind bars.
Faceless, Nameless and Empty Empires.
We are living in dangerous times. The personal identity of each one of us is a number one issue. Every corner of our daily life is now becoming a checking point; a simple credit card purchase to a job application. You better be the person you say you are, otherwise Uncle Tom Ridge and the staff of Homeland will decide for you. Stand up and identify yourself truly, correctly, and honestly, or just stay put.
Less than three per cent of websites have truly identifiable and easily accessible components about the principals behind the business. Call it shyness, fear or just corporate discretion; this is now a thing of the past.
Customers want to know whom they are dealing with. Unless it is offshore gambling, or some contraband-porno-operation for all other legit businesses, it only makes sense to put your smiley faces and your personal images and your personal information forward.
We must sympathise with the brave entrepreneurs who stick their necks and savings in pursuit of new business ideas and use e-commerce and rely on websites as the cheapest medium to push about their capabilities. Nothing wrong here. The smart ones are using this to great success.
Following the rules of corporate branding and commerce, offering quick and easy access to the management of the company is rule number-one of any marketing and advertising strategy. However, when this process turns into a mysterious, hush-hush secretive branding maneuver, it becomes necessary to raise these questions or suggest calling the Homeland.
Creating Trust and Identity
The days of a fifteen-minute fame and fortune are now old and boring stories. Today, instant punditry and guru-ism are only a website away. Fake data, fake certifications, fabricated experiences and dishonest bragging are all too common on websites. For this reason alone, it is absolutely necessary for the true and honest players on e-commerce to put their name identity; photos, pictures of products and any other proof of who they are and what they say is all real.
There are several things that will create trust and confidence among your potential customers.
Ownership
The websites offer wonderful opportunities to roll out your business propositions and clearly identify your role as owners of the idea and gatekeepers of the technologies. There is no reason not to show your face and let the customer see you and feel comfortable doing business with you.
Profile
Explain in some detail how and why you came to the idea that you are offering, and why you and your team are really capable of servicing such a business proposal.
Leadership
Remember, customers are looking for expertise and here, you better prove it, loud and clear. Either you have it or you don’t. There is no need to fabricate an expensive website, and try to convince people that behind the great graphics lies this mythical secret talent.
Accessibility
Unless you are homeless, living out of a cardboard box, there is no need not to clearly identify your location of operation, size, staff, people and any other pertinent information. If you do not have anything to hide, and you expect that the customer will come to you with open arms, then it is expected that you do the same. If you know who you are, then show it, otherwise consider contacting your local Homeland in a hush-hush.
Brands
Nestlé India posts 14.9 per cent sales growth, profit rises in FY26
FMCG major sweetens returns with dividend as strong domestic demand leads
NEW DELHI: Nestlé India has reported a strong financial performance for the year ended 31 March 2026, with sales and profits rising steadily on the back of robust domestic demand.
The company posted total income of Rs 231,949.5 million for FY26, up from Rs 202,645.5 million in the previous year, marking a growth of 14.9 per cent. Domestic sales remained the key driver, increasing 14.6 per cent to Rs 221,187.0 million, while exports contributed Rs 9,527.6 million to the overall tally.
The final quarter of the financial year added extra momentum, with total sales rising 23.4 per cent compared to the same period last year. This helped lift the company’s annual profit to Rs 35,446.0 million, up from Rs 33,145.0 million in FY25.
Shareholders are set to benefit as the board has recommended a final dividend of Rs 5.00 per equity share. This comes on top of the interim dividend of Rs 7.00 per share paid in February 2026. The record date for the final dividend has been fixed as 10 July 2026, subject to shareholder approval at the 67th Annual General Meeting scheduled for 3 July 2026. If approved, the payout will begin from 30 July 2026.
During the year, the company’s paid-up equity share capital doubled to Rs 1,928.3 million following a 1:1 bonus share issue, strengthening its capital base. The results were also supported by a Rs 1,207.8 million credit from exceptional items, including a Rs 2,023.2 million writeback from resolved income tax litigation, partially offset by restructuring costs and expenses related to new labour codes.
On the cost front, material costs rose to 44.8 per cent of sales for the full year, compared to 43.6 per cent in the previous year, reflecting ongoing input cost pressures. Despite this, the company maintained solid profitability, with EBITDA coming in at Rs 53,060.6 million.
Overall, Nestlé India’s performance underscores its ability to balance growth and margins in a challenging environment. With steady demand, disciplined cost management and consistent shareholder returns, the company appears well placed to carry its momentum into the next financial year.
