Ad Campaigns
WeWork launches digital campaign ‘Women’s Era’
MUMBAI: WeWork, the global platform for creators that provides collaborative spaces, community, and services, has rolled out a digital campaign, “Women’s Era”, to celebrate women from different walks of life, who have and are an inspiration to all of us, every single day. The campaign is to mark the International Women’s Day celebrations.
With around 4,00,000 global members and around 9,000 employees all over the world, there is a space for everyone to express their individuality. Taking this into consideration, WeWork has taken a step to appreciate their female employees and members by featuring them on their Facebook page, along with their thoughts about what ‘women power’ means to them and their message to other women all around the world.
To celebrate women entrepreneurs, WeWork is further offering women a chance to sign up for six months and avail two months of free membership on WeWork. Applicable on private offices in select locations, this can be availed anytime between 5 March to 12 March 2019. While, the sign-up is between the given dates, the deal can be completed till 12 April 2019 for the offer to be availed.
Participating in this vision of ‘women’s era’, the leadership team at WeWork has come together to talk about why they call it an ‘era’ and how they see the new age woman embodying all their key values. Created in a video format, the short film features leaders from WeWork India, including CWeO Karan Virwani, Co-CWeO Ryan Bennett, head of sales Varun Gopinath, head of real estate Arnav Singh Gusain, head of strategic finance Vinayak Parameswaran, head of marketing Vineet Singh, and design director Taylor Harper, speaking about women, how they are an inspiration and why they need to be celebrated every day.
As offline events are a key part of the weekly hygiene at WeWork and this week is all about women, WeWork is also organising the ‘Her Pop-up Market’ on 8 March at WeWork Galaxy – Bangalore, where pop up stalls will be set up by female homegrown entrepreneurs showcasing apparel made with sustainable fabrics, notebooks and stationery, home decor products, and much more. From art and home décor to sustainable clothing and natural body products, there’s plenty for one to explore with one’s BFF, girl gang, spouse, or solo.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
