Brands
Wellness Forever’s BBB teams up with Glad U Came as PR partner
Mumbai: Glad U Came, an award-winning PR and Influencer Marketing Agency, has acquired the PR Mandate for BBB (Better Body Bombay) a Wellness Forever venture. BBB is a personal care brand that offers consciously curated products for the Indian skin type. As part of the mandate, Glad U Came will take the lead in devising and implementing distinctive PR and Influencer Marketing campaigns across various digital platforms and touchpoints, ensuring effective reach and engagement with the brand’s target audience. A multi-agency pitch was used to win the account.
BBB (Better Body Bombay) is a clean beauty brand that draws inspiration from the spirit of Bombay, India. They offer consciously curated personal care products specifically designed for the Indian skin type, providing complete head-to-toe care. Born in the good bay, the brand embraces sustainability and cruelty-free practices, using pure ingredients that take care of you and your environment. Experience the essence of Bombay with BBB, where clean beauty meets conscious living.
Glad U Came Founder Maddie Amrutkar shared, “We are thrilled to be working with BBB, a brand that is dedicated to providing effective skincare solutions. Through strategic communication and brand-building initiatives, we aim to increase BBB’s visibility and connect with skincare enthusiasts who are seeking reliable and innovative products”.
BBB’s founder shared, “We are thrilled to embark on this exciting journey with Glad U Came as our trusted PR partner. Together, we aim to amplify the essence of Bombay through our clean beauty brand and connect with a wider audience. We look forward to the collaboration with GUC and many more remarkable ventures ahead”.a
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
