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Wellman gets boutique ad agency The Bougainvillea Co to spearhead creative mandate in India
MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The Bougainvillea Co creative director Judy Patange and Green Bark Consulting director Amitabha Gangopadhya together came up with the communication strategy which aptly summarised Wellman by its tagline “Stay Fit. Be Sharp.”
The launch was further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the out of home strategy. The TVC ad campaign created by Cornerstone Media featuring Virat Kohli brought out the essence of wellness in the celebrity’s life; endorsing his experience with Wellman.
Commenting on the same, Sandeep Ajgaonkar said “Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible.”
Adding his views, Amitabha Gangopadhyay said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”
In its mission to promote wellness, UK-based Vitabiotics recently launched their globally acclaimed brand Wellman in the Indian market. Wellman a vitamins & minerals health supplement for men is based on extensive international research and helps support men’s health. Wellman is a designed scientific mix by Vitabiotics, with the aim of providing the right nutrient balance, to support both physical as well as mental health. Wellman not only improves stamina, physical fitness and crucial bodily functions, but also facilitates a healthy lifestyle by keeping the body fit and brain sharp, making it ready to tackle the nuances of a stressful life.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
