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Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

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Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.

In this week’s session, we have Zip Zap Zoop founder Ashmika Sadh.

So without a further ado, let’s begin…

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Edited excerpts

Daily Routine:

My daily routine revolves around a 9-hour workday, complemented by an hour and a half of exercise. Evenings are dedicated to leisure, often involving reading or watching my favorite show, Shark Tank. I cherish moments spent connecting with my extensive network of family and friends.

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Passions and Hobbies:

Traveling is a profound passion, having explored 40 countries with a preference for revisiting destinations. Exploring India, particularly places like Varanasi and Dhanushala, has been an enriching experience.

Travel and Exploration:

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My travel goal is to cover every European country, a journey that aligns with my pattern of visiting places twice. Additionally, a unique bucket list item involves helping a colleague’s child with hearing impairment receive treatment.

Three Must-Watch Movies:

The Godfather, Shawshank Redemption, and 3 Idiots hold a special place in my cinematic preferences. Dil Chahta Hai is another favorite, imparting valuable lessons on friendship.

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Three Must-Read Books:

“The Intelligent Investor,” “Magic,” and “Branding That Means Business” stand out among my top literary choices.

Favorite Car:

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Choosing just one is tough; however, the Maybach SUV, Defender, and Lamborghini Urus hold a special spot in my heart.

Bucket List:

Covering every European country, making a second visit to each, and contributing to a child’s hearing treatment are prominent items on my bucket list.

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Define Success:

For me, success is achieving a balanced 7 or 8 out of 10 in all aspects of life, emphasizing holistic development and internal happiness.

Role Models:

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Mark Cuban’s straightforward approach resonates with me, while within India, Shah Rukh Khan’s integration of skill and business acumen inspires.

Life-Changing Event/Incident:

The pandemic revealed my fundamental happiness and led to a shift from B2B to B2C, reflecting a newfound understanding of my desire to spread joy.

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Favorite Cuisine:

Italian cuisine holds a special place in my heart.

One Superpower You Wish You Had:

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Functioning without sleep, reminiscent of college days, is the superpower I wish for.

Thoughts on AI:

AI is best when used exclusively, avoiding attempts to humanize it, as combining both can lead to noticeable imbalances.

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Advice to Young Professionals:

Embrace the hustle, recognizing that success often involves valuing experiences and persistently putting in effort.

Thoughts on Work-Life Balance:

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Efficiency between 10 am to 7 pm is crucial, acknowledging that certain phases may demand more dedication. Ultimately, striving for work-life balance remains a priority.

Life Mantra:

Prioritize happiness, maintain a light-hearted approach, achieve goals with sincerity and passion, and infuse positivity into every endeavor for an amazing outcome.

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Samsung India elevates Aditya Babbar to lead mobile business

Exec takes charge of MX sales and marketing after Raju Pullan’s exit

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NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.

Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.

A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.

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His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.

Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.

The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.

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