Brands
Weekend Unwind with: Wiggles chief marketing officer Prashant Kohli
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Wiggles chief marketing officer Prashant Kohli.
As the chief marketing officer of Wiggles, he leads the company’s overall marketing initiatives and drive consumer engagement. Kohli brings over 15 years of experience to Wiggles and has a sharp skill set spanning across brand and customer experience, community building, integrated media communications and design thinking.
It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity. Prior to Wiggles, Kohli served at Glitch where he was a part of the leadership team. He has also helped brands like Apple Inc., LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar, WPP, Diageo and Uber amongst others in solving a variety of business challenges. He also has 14+ years of experience being a cat dad.
So, without further ado, here it goes…
· Your Mantra for Life
It’s actually an old song. Lyrics are-
“I hope you never lose your sense of wonder,
You get your fill to eat but always keep that hunger,
May you never take one single breath for granted,
God forbid love ever leave you empty handed,
I hope you still feel small when you stand beside the ocean,
Whenever one door closes I hope one more opens,
Promise me that you’ll give faith a fighting chance,
And when you get the choice to sit it out or dance.
I hope you dance… I hope you dance…”
· A Book you are currently reading?
1. Winning Middle India by TN Hari
2. Neurodharma by Rick Hanson
· Your Fitness mantra, especially during the pandemic?
Yoga and Meditation
· Your comfort food?
Paneer cubes with salt and pepper
· When the chips are down a quote/ philosophy that keeps you going?
A famous shloka from Bhagwat Gita :
“Karmanye vadhikaraste Ma Phaleshu Kadachana,
Ma Karmaphalaheturbhurma Te Sangostvakarmani”
Translation:
“You have the right to work, but not to the results
Let not fruits of action be your motivation, and do not be attached to inaction”
· Your guilty pleasure?
Dark Chocolate
· When was the last time you tried something new?
As recently as my latest professional stint and becoming a father
· A Life lesson you learnt the hard way?
“Ek Sadhe, Sab Sadhe. Sab Sadhe, Sab Khoye”
If you try and grasp everything, you lose everything. If you simply grasp one thing well, you grasp everything.
· What gets you excited about life?
My Son. Spirituality. Work.
· What’s on top of your bucket list?
Trekking the Annapurna circuit with my son
· If you could give one piece of advice to your younger self, what would it be?
A man is known by the company he keeps. Choose wisely
· One thing you would most like to change about the world?
Self Awareness
· An activity that keeps you motivated/charged during tough times?
Reading Bhagwat Gita
· What lifts your spirits when life gets you down?
Meditation and spending time with my son
· Your go-to stress buster?
Meditation, my balcony garden, my cats and my son
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
