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‘Weekend Unwind’ with: Vajra Global Consulting Services CEO Ganapathy Sankarabaaham
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session we have digital marketing company Vajra Global Consulting Services CEO Ganapathy Sankarabaaham opening up the windows to his thoughts.
As CEO of an award-winning digital marketing agency, his vision is simple: to create a unique digital-led marketing strategy to help clients’ businesses grow profitably, meet their goals, and win in the market.
Ganapathy’s strengths include the ability to quickly understand a business and its goals, to draw up a big-picture growth strategy, and a digital-led execution approach.
At his firm, he has a robust programme management framework that easily captures business objectives and maps them to measurable outcomes.
He takes pride in visualising, creating and delivering digital transformation and marketing programmes successfully for both B2B and B2C clients.
Vajra Global, we specialise in working with technology, e-commerce, healthcare, and event companies. A collaborative, customer-first principle guided by ethics, transparency, and respect for every human being sums up Vajra’s motto.
So without further ado, here it goes…
Your mantra for life
Dream big. Never give up!
A book you are currently reading/plan to read
“Visionary thinking” by Ashish Jaiswal.
Your fitness mantra, especially during the pandemic
Stay strong, stay positive. This too shall pass.
Your comfort food
Rasam rice.
When the chips are down a quote/ philosophy that keeps you going
When the going gets tough, the tough gets going! (or) when life gives you lemons, make lemonade.
Your guilty pleasure
Ice cream.
When was the last time you tried something new?
Today.
A life lesson you learnt the hard way
It’s in the details.
What gets you excited about life?
Challenges, ideas, discovery, people, and growth.
What’s on top of your bucket list?
A trip to Norway.
If you could give one piece of advice to your younger self, what would it be?
Enjoy the journey!
One thing you would most like to change about the world
Supercharge positivity, self-belief and compassion.
An activity that keeps you motivated/charged during tough times
Running.
What lifts your spirits when life gets you down?
Right intentions and efforts always deliver the right results in time.
Your go-to stress buster
Sleep.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
