Brands
Weekend Unwind with Shryoan Cosmetics’ Nischay Madnani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Shryoan Cosmetics founder and CEO Nischay Madnani.
Without further ado, here it goes…
Your mantra for life
My mantra for life is to embrace growth and stay curious. I believe that continuous learning and an open mind are essential for personal and professional development. By remaining curious and adaptable, we can navigate the ever-changing landscape of life with resilience and innovation.
A book you are currently reading or plan to read
I’m currently reading Zero to One by Peter Thiel, the founder of PayPal. This book offers a unique perspective on entrepreneurship and innovation, encouraging readers to think beyond conventional boundaries and explore new possibilities. It’s an inspiring read for anyone interested in building something truly original.
Your fitness mantra
My fitness mantra is to focus on progress rather than perfection. Fitness is a journey, and by celebrating small victories and improvements. I stay motivated and committed to maintaining a healthy lifestyle without the pressure of perfection.
Your comfort food
My go-to comfort food is Subway. It’s a versatile and satisfying option that allows me to indulge in a variety of flavors while maintaining a balanced diet.
A quote or philosophy that keeps you going when the chips are down
A quote that resonates with me, especially during challenging times is – ‘What’s in it for me?’.
This philosophy reminds me to stay focused on my goals and to make decisions that align with my personal and professional growth.
Your guilty pleasure
My guilty pleasure is food. I have a deep appreciation for good food, and indulging in a delicious meal is something I occasionally allow myself to enjoy without guilt.
The last time you tried something new
In January 2024, I had the exhilarating experience of flying a plane in Australia. It was a thrilling adventure that pushed me out of my comfort zone and gave me a fresh perspective on life.
A life lesson you learned the hard way
A hard-earned life lesson for me has been not to trust anyone too much or too blindly. Trust is essential, but it must be earned and balanced with discernment.
What gets you excited about life?
Spontaneous travel and adventures, along with meeting new people, are what truly excite me. The thrill of discovering new places and connecting with diverse individuals keeps life vibrant and full of possibilities.
What’s on top of your bucket list?
Seeing the Northern Lights is at the top of my bucket list. Experiencing this natural wonder is something I’ve always dreamed of, and it represents a connection to the beauty and mystery of our world.
If you could give one piece of advice to your younger self, what would it be?
I would tell my younger self to keep going, it gets better. Don’t be afraid to step out of your comfort zone; the most rewarding experiences often come from taking risks and embracing new challenges.
One thing you would most like to change about the world
If I could change one thing about the world, it would be to enhance women’s safety. Considering the ongoing issues globally, I feel that creating a safer environment for women is a necessary and urgent change.
An activity that keeps you motivated and charged during tough times
Staying physically active is what keeps me motivated and energized during tough times. Regular exercise not only boosts my physical health but also clears my mind and helps me stay focused.
What lifts your spirits when life gets you down?
When life gets tough, focusing on my goals lifts my spirits. Reconnecting with my purpose and the bigger picture helps me stay grounded and resilient.
Your go-to stress buster
Travelling is my go-to stress buster. Exploring new places and cultures rejuvenates me and provides a much-needed break from the routine, helping me return with a refreshed mindset.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
