Ad Campaigns
Weekend Unwind with: Momo Media co-founder & creative head Anant Sharma
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Momo Media co-founder & creative head Anant Sharma.
At Momo Media, a video content creation agency, Sharma is responsible for overseeing all creative output at the company, drawing upon his extensive experience in creative fields such as ad film writing and direction. Sharma possesses a diverse skill set and a comprehensive understanding of various creative disciplines, including cinematography, illustration, and music production. He has successfully led the development of end-to-end video campaigns for a range of global brands, including Xiaomi, Mahindra Electric, and Myntra.
With his exceptional creative abilities and passion for innovation, Sharma has played a significant role in establishing Momo Media as a leading player in the video content creation industry.
So, without further ado, here it goes…
- Your mantra for life
My favourite way to put it is “Work, more.”
- A book you are currently reading/plan to read
How to Steal Like an Artist – Austin Kleon
- Your fitness mantra, especially during the pandemic
Let your body be what it wants to be
- Your comfort food
Aloo Parathas with Makkhan and Dahi
- When the chips are down a quote/philosophy that keeps you going
“Amateurs wait for inspiration; Professionals get to work.”
- Your guilty pleasure
Binge-watching YouTube way too late in the night
- When was the last time you tried something new?
Every week – Sundays are for new things!
- A life lesson you learnt the hard way
First impressions are more important than you’d think
- What gets you excited about life?
The incredible free will to chase any dream, walk any way and love everyone
- What’s on top of your bucket list?
“Make a bucket list”
- If you could give a piece of advice to your younger self, what would it be
Invest in crypto
- One thing you would like to change the most about the world
Make all fuel types eco friendly
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
