MAM
Weekend Unwind with: Mehul Gupta, co-founder & CEO SoCheers
In this week’s ‘Weekend Unwind’ series where we get to know the person behind the title a little better through a fun lens, we have on the hot seat SoCheers co-founder & CEO Mehul Gupta.
According to Gupta, his entrepreneurial journey started way back in school, when he used his music sensibilities and sold it in the form of mixtapes & mix-MP3s for his school. At 19, he chose to create socheers.com, a homegrown social networking platform for fellow classmates. While that website didn’t last for very long, the brand ‘SoCheers’ did- taking birth as a digital-first marketing & advertising agency in 2013.
In his current role, Gupta manages the operations of the agency while strategically consulting with brands to build their digital and offline stories. Having won several accolades, such as Impact 30 under 30 2019, 100 Smartest Digital Marketing Leaders, and 100 Most Influential Global Youth Marketing, at a young age, he believes he’s just starting his journey.
So without further ado, here goes…
Your mantra for Life
Take it as it comes, but don’t forget to enjoy each moment of the process.
A Book you are currently reading / plan to read
I recently finished reading ‘Think Like a Monk by Jay Shetty,’ and next up on my list is ‘The Boy, the Mole, the Fox and the Horse by Charlie Mackesy.’ I like how these books talk about life and they’re just a fun change of pace from the stuff I regularly read about advertising & marketing and other work-related topics.
Your Fitness mantra, especially during the pandemic
Fitness is as important as eating food-that’s my mantra. It does require discipline, but once in place, it’ll help you tremendously stay on track. The lockdown got me into doing yoga and meditation regularly, and I’d suggest the same to anyone who wants to take their health seriously, both body and mind.
Your comfort food
Khichdi!
When the chips are down a quote/ philosophy that keeps you going
The universe has your back and everything is eventually going to turn around in your favour.
Your guilty pleasure
Playing ‘Call of Duty’.
When was the last time you tried something new?
I like keeping things fun and am quite experimentative. I recently tried practising guided meditation.
A Life lesson you learnt the hard way
That force-fitting your solutions to situations or people doesn’t really work out. You need to make peace with this fact and figure out calmer ways of resolving things; it’s far more effective.
What gets you excited about life?
I’m always excited about the opportunities and possibilities that every new day brings with it. Along the same lines, meeting new people and learning new things, be it at the office or outside, never fails to excite me.
What’s on top of your bucket list?
In the work sphere, creating a campaign that is executed on a global scale tops my bucket list for this year. We’ve had some huge successes recently, and I want to amplify that momentum.
On the personal front, I have the ambitious goal of travelling to at least six countries by the end of this year.
If you could give one piece of advice to your younger self, what would it be?
Everything will happen the way it is supposed to. No point in being anxious or worried about something that hasn’t or may not happen.
An activity that keeps you motivated / charged during tough times
Playing badminton or cricket, or any sport really.
What lifts your spirits when life gets you down?
Being with my family, my daughter, my friends and my teams – my people, basically!
Your go-to stress buster
Doing either of these two, somewhat opposite, activities: chilling with friends over a couple of beers or getting pumped up playing cricket or badminton.
One thing you would most like to change about the world
I would, maybe, have people put some extra effort into understanding each other and treating everyone with just a little more kindness. When the world comes to terms with the “phenomena” that it’s okay to not be at the centre of it, it’ll become a better place for everyone.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
