AD Agencies
Weekend Unwind with: Media Care Brand Solutions’ Yasin Hamidani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Media Care Brand Solutions director Yasin Hamidani.
Yasin possesses a diverse range of skills and expertise, including: brand building & positioning, Integrated Marketing with a specialisation in PR & media communications, digital marketing, performance marketing, influencer marketing and market research, with a deep understanding of consumer buying behavior and market trends across India and the Middle East markets.
Yasin’s career in integrated marketing and communications spans over a decade. In 2016, he co-founded Media Care Brand Solutions in Mumbai, where he serves as the co-founder and director. His professional journey has exposed him to clients across various industries, including FMCG, IT, retail, beauty & lifestyle, start-ups, e-commerce, media & entertainment, healthcare, real estate, automobile, hospitality, F&B, and education.
So, without further ado, here it goes…
Your mantra for life
“Embrace change, seek growth, and spread kindness.”
A book you are currently reading or plan to read
I’m currently reading The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
Your fitness mantra, especially during the pandemic
“Stay active, even if it’s just a little bit every day. Your body and mind will thank you.”
Your comfort food
A bowl of homemade grilled chicken with exotic veggies
A quote or philosophy that keeps you going when the chips are down
“This too shall pass.” It’s a reminder that both the good and the bad moments in life are temporary.
Your guilty pleasure
Hazelnut chocolate and binge-watching suspense-thriller series.
The last time you tried something new
Learning & implementing ChatGPT in Microsoft tools.
A life lesson you learned the hard way
The importance of setting and maintaining healthy boundaries to protect your well-being.
What gets you excited about life
The opportunity to learn new things, meeting & networking with interesting people, and make a positive impact towards people around me.
What’s on top of your bucket list
Growing and getting new business opportunities and traveling to different countries, enjoying the culture and savor authentic cuisine.
If you could give one piece of advice to your younger self, what would it be
“Embrace failure and mistakes as opportunities to learn and grow, not as reasons to be discouraged and use the given time to increase knowledge and productivity.”
One thing you would most like to change about the world
I would like to see greater global efforts to address climate change and promote sustainable living to protect our planet for future generations.
An activity that keeps you motivated and charged during tough times
Prayers and mindfulness practices help me stay centered and maintain a positive outlook, even in challenging moments.
What lifts your spirits when life gets you down
Spending quality time with loved ones, whether it’s sharing a meal, a conversation, or a simple moment of connection.
Your go-to stress buster
Taking a long walk in nature, preferably in a peaceful park or near water, to clear my mind and de-stress.
AD Agencies
ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher
Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026
MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.
The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.
PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.
In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.
Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.
The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.
As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.
