MAM
Weekend Unwind with: Locomotive Global Media business affairs head Kanupriya A Iyer
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Locomotive Global Media’s business affairs head and senior producer Kanupriya A. Iyer.
As head of business affairs and senior producer, Kanupriya works closely with co-founder and principal Sunder Aaron to lead Locomotive Global Media’s film division as well as oversee all business operations. Iyer is responsible for driving the company’s growth through all aspects of content development and production required to scale up the company’s position and meet its objective to become the leading content production company in India.
With an experience of 12 years in the Indian entertainment industry, both as a management executive and producer, Kanupriya combines her sharp business acumen with a belief that the world can be changed, one film at a time. Her in-depth expertise in content and business development makes Kanupriya a key asset for Locomotive Global Media.
So, without further ado, here it goes…
Your mantra for life
Very little is needed to make a happy life; everything else is a bonus.
A book you are currently reading / plan to read
I am rereading “Caste” by Isabel Wilkerson.
Your fitness mantra, especially during the pandemic
I believe yoga is best for both body and mind.
Your comfort food
Anything warm and vegetarian served in a bowl.
When the chips are down, a quote or philosophy that keeps you going.
It won’t matter in five years.
Your guilty pleasure
Big tub of popcorn and a cheesy Bollywood film.
When was the last time you tried something new?
I tried artificial nails yesterday 🙂
A life lesson you learnt the hard way
Every story has multiple perspectives; yours is one of them.
What gets you excited about life?
I acknowledge my privilege to be able to make choices every day that shape my future.
What’s on top of your bucket list?
Northern lights in all their glory.
If you could give one piece of advice to your younger self, what would it be?
Don’t waste time impressing people; just have fun.
One thing you would most like to change about the world
Living life like a checklist with complete disregard to nature.
An activity that keeps you motivated or charged during tough times
I love reading and playing video games.
What lifts your spirits when life gets you down?
Cooking a multi-course meal for the family.
Your go-to stress buster
Binge watching tele-shopping ads.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
