Ad Campaigns
Weekend Unwind with ITC Limited campaign management manager Arundhuti Dhar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the advertising minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have ITC Limited campaign management manager Arundhuti Dhar . Dhar is a digital marketer and strategist with over 12 years of experience in driving growth and excellence for brands ranging from start-ups, government, conglomerates, MNCs, and public sector brands globally, like ARC Document Solutions (USA), BMW, Reckitt Benckiser, Colgate Palmolive, Abbott, FIFA and more. She excels at strategizing and managing integrated digital marketing campaigns to achieve business objectives and ROI.
So, without further ado, here it goes…
Your mantra for Life
Have faith in yourself. Our mind is the only limit we have.
A Book you are currently reading/plan to read
Life’s Amazing Secrets by Gaur Gopal Das
Your Fitness mantra, especially during the pandemic
Walk and talk for physical fitness. Especially during the pandemic, walking while coordinating work on calls or checking on family helped me achieve an average of 6000 steps daily. Plus 15 to 20 minutes of bodyweight training to improve metabolism. For mental fitness, I start my days slowly, with self-reflections and counting gratitude, and end my day with a good heart-to-heart conversation with my family.
Your comfort food
Oh I am a big foodie. But my comfort food is alu seddo makha and mach bhaja with rice (boiled potato and fried fish with rice)
When the chips are down a quote/ philosophy that keeps you going
“Focus on your goals, everything else is a distraction.”
Your guilty pleasure
Gorging on chocolate ice-creams.
When was the last time you tried something new?
Today! In the fast-paced digital world to avoid becoming dinosaurs we need to stay updated on new things daily. While the foodie me also loves cooking something new for fun and family.
A Life lesson you learned the hard way
We continue to make the same mistakes unless we take the learning from them.
What gets you excited about life?
Knowing each day, each moment is unique, so it needs to be lived to the fullest with the love and happiness I have within and around. This moment is never going to come back.
What’s on top of your bucket list?
To be the balanced self of being a Mother-Musician-Marketer.
If you could give one piece of advice to your younger self, what would it be?
Prioritise yourself first.
One thing you would most like to change about the world
Let there be peace and hope for all, change everything that blocks this.
An activity that keeps you motivated/charged during tough times
Walking out in the fresh air in daylight and listening to music.
What lifts your spirits when life gets you down?
Knowing I can count on myself, knowing I have my family and friends as my strong emotional pillars.
Your go-to stress buster
I am a new mother of a 7.5-month-old. Life is hectic between work and home. But how cliched it might sound, that one smile from my daughter Aarya melts away all the stress and worries of the day in a moment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
