Brands
Weekend Unwind with Denzour Nutrition’s Sushant Nayyar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Denzour Nutrition founder Sushant Nayyar.
Without further ado here it goes…
Your Mantra for Life
My mantra for life is simple yet profound: “Work today to make tomorrow better than yesterday.” This philosophy drives me to continuously strive for improvement, both personally and professionally, reminding me that every small effort contributes to a brighter future.
A Book You Are Currently Reading or Plan to Read
The Story of Tata by Peter Casey
Your Fitness Mantra, Especially During the Pandemic
During the pandemic, my fitness mantra became, “Movement is medicine.” I’ve learned that even the smallest steps can lead to significant changes in both physical and mental well-being. Staying active, whether through home workouts or simple stretches, has been essential for maintaining my health during these challenging times.
Your Comfort Food
My comfort food of choice is a classic: bread omelette. This dish not only satisfies my hunger but also brings back fond memories of shared meals and laughter. It’s a simple pleasure that always hits the spot.
A Quote or Philosophy That Keeps You Going When the Chips Are Down
When faced with adversity, I often reflect on Winston Churchill’s powerful words: “Success is not final; failure is not fatal: It is the courage to continue that counts.” This quote serves as a reminder that resilience and perseverance are key to overcoming challenges.
Your Guilty Pleasure
One of my guilty pleasures is watching movies late at night. There’s something incredibly relaxing about immersing myself in a good film. It’s a delightful way to unwind and escape into different stories and experiences.
The Last Time You Tried Something New
As a startup founder, I encounter new challenges daily. Recently, I stepped out of my comfort zone by starting a podcast. This venture has pushed me to develop new skills and share my experiences, enriching both my personal and professional growth.
A Life Lesson You Learned the Hard Way
One important lesson I learned through experience is that people often love you not for who you are, but for what you are. This realization has taught me the value of authenticity and the importance of surrounding myself with those who appreciate me for my true self.
What Gets You Excited About Life?
I find excitement in new challenges and the ever-changing world around us. Each day presents an opportunity to learn, adapt, and grow, which fuels my passion for life and work.
What’s on Top of Your Bucket List?
At the top of my bucket list is the desire to travel the world and immerse myself in diverse cultures. I believe that experiencing different ways of life enriches our understanding of humanity and fosters greater empathy.
If You Could Give One Piece of Advice to Your Younger Self, What Would It Be?
If I could offer one piece of advice to my younger self, it would be to value time and make thoughtful choices. Time is our most precious resource, and using it wisely can lead to a more fulfilling life.
One Thing You Would Most Like to Change About the World
I am passionate about promoting better access to nutrition education and healthy food for everyone. I believe that with improved health and knowledge, we can empower individuals to achieve their fullest potential.
An Activity That Keeps You Motivated and Charged During Tough Times
During tough times, I remind myself of why I started on this journey. Reconnecting with my purpose ignites my motivation and helps me navigate challenges with renewed vigor.
What Lifts Your Spirits When Life Gets You Down?
Connecting with friends and family lifts my spirits when I’m feeling low. Their unwavering support and love remind me of what truly matters in life and help me regain perspective.
Your Go-To Stress Buster
When stress creeps in, my go-to stress buster is taking a brisk walk in nature. This simple activity clears my mind and refreshes my perspective, allowing me to return to my challenges with a clearer and more focused mindset.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
