Brands
Weekend Unwind with Bric-X Infra’s Sher Singh Rathore
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Bric-X Infra founder Sher Singh Rathore.
Without further ado here it goes…
1. Your mantra for life
My mantra for life is that we are blessed to be human, and with that comes the chance to do something meaningful. I believe we should use our success to give back and contribute to the betterment of humanity.
2. A book you are currently reading or plan to read
I’m currently reading The Pursuit of Happiness, an incredibly inspirational book. It tells the story of a man who faces immense struggles but ultimately achieves his dreams, reminding us of the power of perseverance and determination.
3. Your fitness mantra, especially during the pandemic
During the pandemic, my fitness mantra was focusing on yoga. As Indians, we take pride in this practice, and I believe it’s one of the best exercises we can do for both our body and mind.
4. Your comfort food
My comfort food is a South Indian breakfast, which I absolutely love, followed by a filling North Indian meal, especially Dal Bati Churma. It’s the perfect combination of flavors that always has a homely vibe.
5. A quote or philosophy that keeps you going when the chips are down.
My philosophy is “Fall for the seven times and rise for the eight times.” It reminds me to never give up, no matter how many setbacks I face. I truly believe in the power of perseverance and the attitude of never saying die.
6. Your guilty pleasure
My guilty pleasure is binge-watching old Bollywood movies. Even though I’ve seen them countless times, there’s something comforting about watching them again.
7. The last time you tried something new
The last time I tried something new was cooking during the pandemic, and it’s something I still enjoy doing. It’s been a fun and rewarding way to experiment and learn in the kitchen.
8. A life lesson you learned the hard way
A life lesson I learned the hard way is that we all make mistakes, but it’s important to acknowledge and rectify them. When those mistakes bring tough lessons, we should learn from them and ensure we don’t repeat them in the future.
9. What gets you excited about life?
For me, the word “life” itself is full of excitement. Life is vibrant and offers something new every day—whether living for yourself, for others or appreciating the precious gift we’ve been given.
10. What’s on top of your bucket list?
I’ve traveled to several countries, but my top bucket list goal is to explore every corner of the world that God has created. I want to see it all and experience it firsthand with my own eyes.
11. If you could give one piece of advice to your younger self, what would it be?
If I could give one piece of advice to my younger self, it would be to always pause before making a decision. Whether it’s good or bad, take a moment to stay calm, think it through, and make the decision at the right time.
12. One thing you would most like to change about the world
If I could change two things about the world, the first would be to end the wars and conflicts. As humans, created by God, we should focus on the many beautiful things around us rather than fighting over small differences. Peace is essential. The second change I’d make is to protect our environment. The way the ecosystem is changing is affecting future generations, and it’s crucial that we take steps to preserve the planet for them.
13. An activity that keeps you motivated and charged during tough times
What keeps me motivated during tough times is setting new goals and working towards achieving them, especially those I haven’t tackled yet. This process drives me and helps me push through difficult situations, as I’ve often had to fight through challenges and prove to myself that I can overcome them.
14. What lifts your spirits when life gets you down?
When life gets me down, I find motivation in listening to motivational speakers and reading inspiring books. They lift my spirits and help me shift my mindset, making it easier to navigate tough situations and come out stronger.
15. Your go-to stress buster
My go-to stress busters are music and sports. They help me relax, clear my mind, and recharge whenever I feel overwhelmed.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
