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Weber Shandwick named among ten agencies of the decade
NEW DELHI: Weber Shandwick was ranked as one of the top 10 “Agencies of the Decade” by Advertising Age.
In explaining this ranking, Advertising Age recognised the firm’s accomplishments over the past 10 years, its leading client relationships and vast global footprint.
Weber Shandwick CEO Harris Diamond said, “To be named an ‘Agency of the Decade’ by Advertising Age, coupled with our ‘Agency of the Year’ awards around the world in 2009 is a true tribute to our people, to our creativity and to the strategic insights we bring to our clients.”
This Advertising Age distinction adds to Weber Shandwick’s unprecedented string of international industry awards this year including: ‘Global Agency of the Year’ by The Holmes Report, PRWeek UK ‘International Agency of the Year,’ the gold medal winner for PRWeek’s 2009 ‘Global Agency Report Card,’ ‘Agency of the Year’ by the European Excellence Awards, ‘International Agency of the Year’ by the UK Public Relations Consultants Association (PRCA) and an inaugural Cannes Lions Advertising Festival award for best PR-led integrated campaign.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
