MAM
Weber Shandwick is Uefa’s PR agency
MUMBAI: Public relations (PR) agency Weber Shandwick has been awarded a contract to support football’s governing body Uefa’s marketing and media management division (UMMM).
The firm was appointed following two projects it carried out for the Uefa in June and July 2005 around the Uefa Women’s Euro 2005 and the launch of the official Uefa Euro 2008 logo.
Weber Shandwick will work with UMMM to develop strategic communications targeting the European trade, marketing and business media. Weber Shandwick also will help UMMM raise awareness of its Eurotop programme. This is a new marketing concept that regroups Uefa’s professional National Team Competitions, which offers a comprehensive four-year sponsorship programme to its partners.
UMMM COO Philippe Margraff says, “We wanted to communicate the innovative marketing and commercial programmes that we are putting into place for our next sponsorship cycle in 2006. We feel that Weber Shandwick has the sports experience, capabilities and global network to help us communicate our message to the business community, National Associations and media.”
Weber Shandwick will manage the programme from its office in Geneva and will work with UMMM to enhance its profile and the awareness of its marketing operation in the UK, Germany, Switzerland and Austria.
UEFA has announced three of its six EUROTOP partners, McDonald’s, Carlsberg and JVC, and recently concluded a four-year strategic licensing agreement with Warner Bros. Consumer Products.
Weber Shandwick is also working with Uefa on a broader review of its overall communications offering to its relevant stakeholders; from the media and fans to the National Associations.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
