MAM
WebEngage partners with Adani to streamline customer engagement
Mumbai: The leading full stack retention operating system WebEngage has announced its partnership with Adani Group to streamline its data-driven consumer engagement efforts.
As a part of this partnership, Adani Group will use WebEngage’s retention operating system to engage with over four hundred million of its customers on multiple levels across the company’s product and service offerings. “WebEngage will power Adani Group’s digital transformation journey across all its six consumer-facing businesses in close collaboration with Adani Digital Labs including Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty & Adani Capital,” said the statement.
Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalised engagement to deliver the intended customer experience across the web and mobile properties – aka the SuperApp.
WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalisation engine, and an omnichannel campaign orchestration system.
With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by over four hundered marketers across the globe.
On this partnership, WebEngage founder and CEO Avlesh Singh commented, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage’s proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
