Digital
WebEngage deepens data science and AI capabilities with an Aquihire
Mumbai: WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the acqui-hiring of the talented Data Scientists from Propellor.ai. This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best in class verticalized analytics and AI driven solutions as Predictive Segmentation, Recommendations and persona building.
WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages.
“Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said WebEngage co-founder & CEO Avlesh Singh.
Abhijat Shukla, the 20 year veteran Data professional and the founder of Propellor says, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”
Blume Ventures managing director Karthik Reddy, an investor with WebEngage says, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”
Digital
Newmbharat ride-booking app to launch with zero commissions
WEML unveils prepaid platform eliminating surge pricing, aims to stabilise driver earnings and fix fares for passengers.
MUMBAI: Ride-hailing in India is about to get a fare shake-up because when commissions vanish, the only thing surging might be driver smiles. World Economic Mobility Limited (WEML), governed by the Narayanihiti Trust, is gearing up to launch Nembharat, a new ride-booking app that scraps driver commissions and passenger surge pricing entirely. The prepaid, cashless platform promises drivers keep 100 per cent of their earnings while commuters enjoy fixed, predictable fares no dynamic pricing surprises.
The move lands amid ongoing tension in the sector: driver strikes over low take-home pay, passenger gripes about safety and erratic fares, and mounting regulatory scrutiny on platform accountability and gig-worker protections. Nembharat positions itself as a national transport network that integrates cabs, auto-rickshaws, and other modes under uniform safety standards aligned with Central Consumer Protection Authority (CCPA) guidelines.
WEML director and CEO Deepak K. Shah said, “Our platform will address the lack of income predictability for gig workers. Nembharat is built to provide clear details on driver pay and passenger costs.”
WEML director and COO Kanchi Sharma added, “This system aligns with CCPA guidelines and acts as a tool to balance workforce standards with consumer protection.”
By removing the subscription and commission layer that dominates existing apps, WEML is betting on a leaner model that offers stability for fleet owners, individual drivers, and everyday riders alike. Whether it can scale across India’s chaotic roads and win over users tired of the status quo remains the real test but on paper, it’s aiming to turn every ride into a fair deal for both sides.
No launch date has been announced yet, but the promise is clear: in Nembharat’s world, the journey costs what it should nothing more, nothing less.
