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Wealth of Experience as Debasish Mohanty Joins The Wealth Company
MUMBAI: They say knowledge compounds like interest and The Wealth Company just made a high-return hire. The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset Management Arm, tapping into his 30-plus years of deep domain expertise in India’s mutual fund industry. Known among peers as a walking encyclopaedia of financial strategy, Mohanty’s arrival marks a pivotal chapter for the organisation as it aims to scale with innovation and insight.
Mohanty’s illustrious career includes leadership roles at UTI AMC, where he served as president and national head of sales, while also overseeing policy research, business transformation, corporate communication, and marketing functions. His name is also familiar in policy circles, having played an active role on various AMFI committees including those on operations & compliance, ARN, and common platform.
Currently serving as an independent director at LIC Pension Funds Ltd., regulated by PFRDA, Mohanty brings not just experience but a rare combination of academic rigour and practical strategy. A postgraduate and M.Phil in Economics from JNU, he also holds a Postgraduate Diploma in securities law, and wears many certified hats: CFP, CWM, and CAIIB. His executive education portfolio spans Kellogg School of Management, ISB Hyderabad, and IIM Ahmedabad.
In his new role, Mohanty will steer growth, innovation, and long-term value creation at The Wealth Company’s asset management operations. “My focus will be on strategic initiatives that elevate the company’s position in the market,” he said, underscoring plans to work closely with leadership on risk mitigation, opportunity identification, and stakeholder returns.
The Wealth Company MD & CEO Madhu Lunawat described Mohanty as “the encyclopedia of the mutual fund industry,” lauding his ability to operate seamlessly across public, private, and foreign fund categories.
With this appointment, The Wealth Company signals its intention to play the long game backed by a strategist who knows the terrain better than most.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
