Ad Campaigns
Weaddo Launches Digital & Social Media Marketing Campaign #EntertheMetaverse
Mumbai: Weaddo, recently executed a highly effective digital and social media marketing campaign #EntertheMetaverse for EY India’s flagship event, Techathon 3.0: Enter the Metaverse challenge.
The Techathon initiative is an integral part of the undergraduates’ outreach program by EY Technology Consulting. This year, EY Techathon 3.0 challenged students to fuel their creativity and develop novel solutions in the metaverse across several problem statements. Weaddo’s successful campaign helped them achieve 5,000 registrations within a span of 6-7 weeks. To amplify the reach of the campaign, EY and Weaddo jointly leveraged the channel of influencer marketing, and a paid partnership was done with Ankur Warikoo to undertake a thematic storytelling approach and drive intent among the target audience at a deeper level. During the campaign, various ad formats such as static images, carousels and story ads were also promoted on the social media and digital platforms.
This was the first digital and social media marketing campaign as the target audience for this were college and university students. Their primary mode for consuming content is on their mobile phones. The video was available on various forms of social media and digital platforms, etc. and weekly campaign optimization helped EY achieve promising outcomes.
“Our strength lies in understanding the end-to-end customer journey of our partners and delivering the right solutions as per the requirements. We tried to do the same for our latest ad campaign for EY, and the results have been great,” said Sanchit.
“Our goal has always been to enable businesses to get their customers’ attention in the most efficient manner. And, with EY, we have again proved our capabilities in terms of campaign execution and management,” adds Protik.
“With an aim to recognize the sharpest minds in technology we launched the EY Techathon series, and we are glad to partner with Weaddo for its third edition. The social media and influencer marketing campaign conceptualized by Weaddo made the Techathon 3.0 a success and with an uptick of 5x in registrations,” comments the representative of EY.
Instagram Campaign Link:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
