Connect with us

Brands

We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

Published

on

Mumbai: Established in April 2021 by Shriya Suri and Isha Suri, Cosset Clothing emerged with a mission to bridge the gap between style and sustainability in the fashion industry. The name Cosset, meaning “to care and to pamper,” encapsulates the essence of their brand, reflecting its inspiration, vision, and mission. Recognizing a disconnect between consumer preferences and the fabrics used in garment production, Cosset set out to redefine the narrative of natural, sustainable fashion targeting individuals in their 20s to 40s who seek premium styles made from quality fabrics. The brand’s ethos revolves around infusing vibrant colours and timeless silhouettes with comfort and longevity, ensuring that each piece remains relevant for years to come, with an emphasis on planet-friendly, everyday luxury.

Cosset founders Shriya and Isha Suri, leverage their rich backgrounds in fashion and marketing to create a brand that champions stylish, versatile, and eco-friendly clothing. Shriya’s vision integrates everyday essentials with travel needs, while Isha drives the brand’s digital presence, aiming to make sustainable fashion both chic and enduring. Cosset embodies their shared passion for slow fashion and timeless style.

Indiantelevision.com reached out to Shriya and Isha, where both emphasised more into their brand’s strategies, their approach, target audience and more…

Advertisement

Edited excerpts

On inspiration to establish Cosset Clothing and pursue sustainability in fashion

COSSET translates to care & to pamper, the very essence of the brand name captures the inspiration, vision and mission of the brand. We noticed a gap between clothes that were mindfully created and styles that would outlast seasons & trends. With COSSET, we aim to bridge this gap with wardrobe essentials that every person should have in their wardrobes, using planet friendly fabrics. Fast fashion has been feeding us way too many trends on a daily basis and this isn’t the sustainable way forward.

Advertisement

On the selection of quality fabrics in its garment production process

We lean towards natural fabrics that lend durability, comfort & functionality. The chosen fabrics have to sit well with our silhouettes, while maintaining a luxe touch & feel. Once the fabrics are shortlisted, we move to design sampling & a wear test to ensure that comfort is not compromised upon. We try our best to avoid wastage as much as possible with planned production in small batches. However, when we’ve had extra fabric – we have developed it into cloth tote bags , each of which is sent along with bigger carts orders.

On strategies you employ to cater to the preferences of individuals aged 20 to 40 who seek sustainable fashion

Advertisement

Our aesthetics lie in creating wearable pieces in solid, soothing hues that are pleasing to the eye, and are your wardrobe’s best companions. Sustainability comes in the form of our timeless designs where we use delicate accents like colour blocking, cuff detailing, statement collars, to elevate a rather classic look. These elements work amazingly well with our TG by providing durability and at the same time, making a statement. Monotone looks in premium fabrics will never go out of style. They reflect a simple everyday luxury which is non-negotiable for sustainable fashion shoppers!

On incorporating vibrant colours and timeless silhouettes while maintaining a focus on sustainability

We love playing with a timeless colour palette in styles that are not trend-driven. All this blends seamlessly into our vision when we make our pieces with natural, planet-friendly fabrics.

Advertisement

On discussing your brand’s approach to everyday luxury and how it aligns with its planet-friendly ethos

We believe that luxury lies in effortless comfort. When you choose comfortable fits in superior-quality natural fabrics & minimal hues on the daily, it becomes a part of the lifestyle. Our vision is to become a part of wardrobes that seek timeless elegance!

On engaging with your target audience to raise awareness about sustainable fashion and encouraging responsible consumption habits

Advertisement

Social media is the primary communication tool for us. Our Instagram feed provides a great insight into what the brand is all about, and so we make it a point to inculcate educational content as part of our strategy – like the fabrics we use & the benefits thereof, the environment our clothes are made in and why we make the designs we make. Consumers trust a brand even more when you’re authentically transparent with them, which is why we choose to show certain behind-the-scenes aspects of our operations as well.

On sharing any insights into Cosset Clothing’s future plans or upcoming collections that further emphasize its commitment to sustainability

We’re always sampling in newer fabrics that fit our silhouettes. We are yet to come across new blends that compliment our designs, and fit customers’ demands. Over the past 3 years, we have built an ever-growing, strong community of consumers who are as mindful with their purchasing decisions as we are with the clothing we make. We are certain that slow fashion as a lifestyle is gaining momentum across India & globally. Our vision is to make COSSET a part of your lifestyle – your everyday essentials that swiftly transition into travel sets as well. We’re looking at expanding designs in Womenswear & Menswear, with designs that cater to different market segments globally – via both Online & Offline presence.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Nissan, Avis roll out Rs 9,399 leasing plans for Magnite, GRAVITE

Partnership targets corporate mobility with flexible, asset-light solutions

Published

on

GURUGRAM: Nissan Motor India has partnered with Avis India to introduce leasing and subscription-based mobility solutions, targeting the growing demand for flexible and asset-light transport options among corporate customers.

Under the partnership, vehicles including the Nissan Magnite and the all-new Nissan GRAVITE will be available through structured leasing and subscription plans. Rentals start at Rs 9,399 per month, with flexible tenures of up to 60 months and usage capped at 50,000 km.

The offering is designed as an end-to-end solution, with Avis India handling the complete lease lifecycle, including procurement, registration, maintenance, insurance and end-of-term services. The aim is to provide enterprises with predictable cost structures while reducing the burden of asset ownership.

Advertisement

Commenting on the development, Nissan Motor India managing director Saurabh Vatsa said, “This partnership reinforces Nissan’s long-term commitment to the Indian market through strategic, customer-centric initiatives that deliver greater value by expanding accessible and flexible mobility solutions.”

He added, Nissan Motor India managing director Saurabh Vatsa said, “By collaborating with Avis India, we are enabling a seamless leasing ecosystem that supports the evolving needs of corporate customers seeking efficient and scalable mobility.”

Echoing the sentiment, Avis India managing director Aman Naagar said, “This partnership strengthens our relationships with key manufacturers and aligns with our focus on building scalable and structured platforms for enterprise clients.”

Advertisement

The collaboration reflects a broader shift in corporate mobility preferences, where businesses are increasingly opting for subscription-led models over ownership. By combining Nissan’s vehicle portfolio with Avis India’s operational capabilities, the companies are positioning themselves to tap into India’s evolving mobility landscape with solutions that prioritise flexibility, efficiency and scale.

Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds