Brands
“We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala
Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.
Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.
To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.
Edited Excerpts:
On Lavie Luxe’s venture into the perfume category
The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.
On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market
Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.
On Lavie Luxe ensuring the quality and safety of its perfumes
Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.
On customer expectations from Lavie Luxe in the future
Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.
On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy
The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
