MAM
Way2News appoints Mansi Shah as region head – west
Mumbai: Hyperlocal news platform – Way2News has appointed Mansi Shah as region head – west to enhance its leadership and strengthen its presence in western India. With over 18 years of experience in media and advertising sales, Mansi will lead the company’s monetisation strategies and establish key brand partnerships to drive growth in the region.
Her appointment is timely as Way2News seeks to meet the rising demand for hyperlocal content across India. The platform aims to strengthen its relationships with advertisers and brands. Mansi’s background in media sales, especially in Hindi-speaking and regional language markets, makes her well-suited to develop innovative advertising solutions that engage local audiences and ensure Way2News remains a preferred platform for brands aiming to connect with consumers.
Way2News founder & CEO Raju Vanapala said, “We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”
Shah said, “I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences.”
Before joining Way2News, Mansi served as director of ad sales at Viacom18 Media for over 12 years, where she was instrumental in driving revenue for major television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience includes managing ad sales across various media platforms, from Hindi GECs to regional channels like Colors Marathi, Colors Gujarati, and Nickelodeon. With her skills in developing advertising strategies, managing large accounts, and leading teams, Mansi will be crucial in supporting Way2News’ expansion efforts.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
