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Wavemaker wins e-commerce mandate for Mondelez India
NEW DELHI: Wavemaker today announced that it has bagged the e-commerce mandate for Mondelez India, one of the leading snacking companies in India. As part of the e-commerce mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners.
Mondelez India director- marketing (chocolates) Anil Viswanathan said, “In our journey towards marketing and digital excellence, we have made great progress in the past years with support from our ecosystem partners. Wavemaker, our media partner, has played an integral role in this journey. Our next focus in this journey is to integrate our e-commerce media activation with the core media business and we are keen for Wavemaker to manage this combined business for Mondelez India. We are confident that with this, we will scale our integrated marketing approach further and leverage greater synergies with a Full Funnel approach to Media planning and deployment."
Wavemaker CEO-south Asia Ajay Gupte said, “We are extremely delighted to be chosen by Mondelez India to drive their e-commerce mandate as well. This extension of our association with Mondelez India reaffirms our focus and investment in the domain of data, analytics, tools and the right talent to drive it. Together with Mondelez India, we see immense e-commerce opportunities to unlock moving forward and we can’t wait to begin this new partnership.”
Mondelez India head of e-commerce Garima Dikshit said, “E-commerce is a key growth priority for Mondelez India. We believe Wavemaker brings expertise of the online ecosystem as well as strategic synergies with our traditional and digital media. We look forward to creating some industry leading work in this partnership.”
Chief client officer and head-west Shekhar Banerjee said, “This is a proud moment for us. We have done some industry leading work on Mondelez India in the last 18 months and this decision just shows their confidence on us. At Wavemaker, we have invested ahead of time to build tools and practices that is helping our clients rapidly scale on E-commerce and our promise from here on is to build an integrated strategy that helps Mondelez India maximize their outcome from e-commerce channels. We are excited to start a new chapter with team Mondelez India.”
Wavemaker won Mondelez India media duties in 2018.
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
