MAM
Wavemaker India names Vishal Jacob as chief transformation officer
Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to his existing role as chief digital officer.
In this extended role, Vishal will work with office heads and business leaders to structure and create diverse skill sets within business teams to manage current and future business requirements. He will also work along with practice leads to break silos and create more cross-functional teams to deliver unified solutions to clients, one of Wavemaker’s key focus areas. Vishal will also work on strengthening existing capabilities beyond digital and incubating new ones that will make Wavemaker’s future ready for the challenges.
Wavemaker South Asia CEO Ajay Gupte said, “The environment around us is rapidly changing, and we need to continuously upskill ourselves to lead this change so that we continue to provide unique and innovative solutions for our clients. With Vishal taking over the additional responsibility of transformation, we will be better placed to craft customised strategic initiatives, particularly related to digitalization and driving company culture.”
Speaking on this new role, Vishal Jacob said, “Consumer behaviour and the media landscape are forever evolving. Embracing these changes through a culture of agility becomes critical for success. Driving this transformation at an organisational level is highly challenging yet very exciting, and I am looking forward to it.”
Vishal started his digital journey with GroupM in 2005. He has led and assisted clients across industries (auto, FMCG, telco, media, and retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned, and earned properties. Vishal has also authored a book called “Connecting with Yourself: Why we Think, Feel, and Act the Way We Do.” He is a certified coach from ICF with further specialisation in transactional analysis and NLP, and he continues to nurture and coach talent to prepare them for leadership roles.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
