Ad Campaigns
Wavemaker India and Mondelēz India Foods Pvt. Ltd. shine at the 24 edition of EMVIE Awards 2024
Mumbai: The 24 edition of the coveted EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA), celebrating innovative and path-breaking media campaigns by eminent media agencies concluded on Friday, 22 March 2024 at Jio World Convention Centre in Mumbai.
With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, set a new milestone for EMVIE Awards 2024, with 35 agencies participating to submit a record-breaking 1892 entries, of which 471 entries were shortlisted. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 1 Grand EMVIE, 44 Gold and 68 Silver EMVIE trophies being presented to winners in addition to 88 Bronze winners receiving recognition.
Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelēz India Foods Pvt. Ltd. with 440 points was declared as ‘The Best Media Client of the Year’.
Wavemaker India also bagged the coveted Grand EMVIE for Mondelēz India Foods Pvt. Ltd.’s Cadbury Celebrations – Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people, in the category Best Media Innovation: Best Use of AI for a Media Solution.
Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third.
The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young EMVIE of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove – Crafting Cannes-worthy Brilliance!
Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “The calibre of work showcased at the EMVIE this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”
Punitha Arumugam, Chairperson, EMVIES Committee said, “The work submitted for EMVIEs continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry’s brilliance to new heights. A huge congratulations to this year’s winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”
The prestigious awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
