MAM
Wavelength bags duties of Heena Intl Tours and Travels
MUMBAI: The Kolkata based Wavelength Communications has bagged the creative and media duties of the international and domestic travel and tourism company, Heena International Tours and Travels, in Mumbai.
The pitch was held in August. The size of the business is estimated to be around Rs 10 million.
Wavelength Communications business development manager Kajori Jain said, “Heena International Tours and Travels didn’t have a clear positioning so far. What we offered them was a way to revamp their entire brand communication. In addition, the client also liked our previous work on Club 7 Holidays.”
The communication mix for the new campaign will include press, outdoor, hoardings at prime localities, direct marketing, events, website development.
Heena International Tours and Travels has a presence in Mumbai, Ahmedabad, Bangalore and Surat. It plans on becoming a national brand soon.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
