Brands
Wattpad partners Times Bridge to grow presence in India
MUMBAI: Wattpad, the global multi-platform entertainment company for original stories, and Times Bridge, the global investments and partnerships arm of The Times Group, have announced a new partnership and strategic investment to grow Wattpad’s presence in India and reach new users.
The partnership will give Wattpad a strategic advantage in expanding its Indian operations. Working with Times Bridge, Wattpad will grow its local community of readers and writers, establish new strategic partnerships and create opportunities for Wattpad Studios to work with local partners to turn Wattpad stories into books, TV shows, films, and digital projects.
Wattpad CEO and co-founder Allen Lau said, “We’re thrilled to work with Times Bridge expand our footprint in the region and create more opportunities for India’s rich literary community to tell their stories, reaching new audiences in India and around the world.”
Times Bridge CEO Rishi Jaitly said, “Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Wattpad is a bold, proven idea that has changed how audiences around the world create and experience stories. Our investment will advance Wattpad’s mission, and original storytelling, across the Indian subcontinent, unlocking the creativity of many millions along the way. We are delighted to be working with a partner who sees growing creativity, diversity and value across the Indian market.”
The deal follows Wattpad’s recent announcement that Devashish Sharma has joined the company Wattpad’s first country manager for India.
Wattpad country manager for India Devashish Sharma said, “Millions of Indian readers and writers have already found a home Wattpad. Times Bridge and The Times Group have an unmatched media and entertainment portfolio, and connections with some of India’s most respected authors and cultural figures. We’re excited to work together to create new opportunities for Indian storytellers.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
