Brands
Watt a Charge Thunderplus hits 200 hubs with new Hyderabad station
MUMBAI: Watt’s the buzz in Hyderabad? Ultra-fast charging, clean energy, and a green milestone. Thunderplus, India’s fastest-growing EV charging infrastructure startup, has flipped the switch on its latest ultra-fast charging station this time at Necklace Road MMTS Station in Hyderabad marking its 200th hub across the country.
In partnership with South Central Railway, the new flagship station is a key addition to Thunderplus’s mission of creating a cleaner, smarter electric mobility ecosystem. The company is now powering over 4,000 electric vehicles daily, dispensing more than 10 megawatt-hours of energy every day and preventing 35 metric tonnes of CO₂ emissions roughly the equivalent of planting over 1,600 trees daily.
The Hyderabad launch event saw participation from Rajeev YSR, CEO of Thunderplus; Vishal Arjun, divisional commercial manager, Secunderabad division; and executives from the State Bank of India, among others.
This high-speed station packs a punch with 120 kW charging bays (scalable to 480 kW), dynamic load-sharing tech, 24×7 central monitoring, and strategic access for commuters from Banjara Hills, Jubilee Hills, and Secunderabad.
Backing the expansion is Thunderplus’s Titanium Franchise model. “The Assured Business Guarantee programme gave us the confidence to invest,” said Arvind Kompelli, the station’s franchise partner. With entry investments starting at Rs 20 lakh, franchisees receive turnkey setup, centralised operations, and a revenue model with guaranteed returns.
“After seeing five-hour-plus daily usage at our Hitec City MMTS station, we’re expanding this model to more railway locations,” said Vishal Arjun of the Railways.
Next up: Thunderplus is planning a bold pivot from discom energy to renewable power, including solar-powered stations via Power Purchase Agreements (PPAs), to further reduce its carbon footprint.
With a presence in 60 plus cities and growing, ThunderPlus is not just sparking conversations, it’s charging ahead to lead India’s clean mobility transformation.
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Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
