MAM
Water Interbrand to become Interbrand India from 1 January
MUMBAI: Months after Omnicom‘s buyout of DDB Mudra Group, brand consultancy Water Interbrand will be renamed Interbrand India from 1 January 2013.
Interbrand India will come out with Most Valuable Indian Brands list in the first quarter of next year. This will be in line with what Interbrand does for naming the best global brands list.
Interbrand London CEO Graham Hales was in India to make this significant announcement. After ringing the bell at the Bombay Stock Exchange, he said that Interbrand India would use the same methodology and analytics that the Best Global Brands report uses.
Talking about the Best Global Brands 2012 report, Hales noted that Samsung broke into the top 10 and had used the Olympics effectively as a marketing tool. Toyota was back in the top 10, while Amazon’s value rose by 46 per cent. Coca-Cola has been at the top of the Global Brand list for a long time.
Hales singled out Apple’s products which have huge anticipation and loyalty. “The iphone 5 launch saw people camping outside stores for three days so that they could be the first users. On the flip side, companies like Nokia and Blackberry are struggling and need to get innovation out there. Yahoo! does not have the presence that it did earlier. Facebook is a new entrant but the coming year will be more interesting to see what it comes out with and where its share price is at,” he added.
Hales noted that it is important that a company’s employees feel engaged and believe in the brand. Otherwise the repercussions could be negative which is what happened with Goldman Sachs when a former employee vented out his frustration and wrote a letter.
Godrej has used Interbrand when it decided to make the brand central to its business strategy. Godrej head Strategic Marketing Group (SMG) Shireesh Josh said that the aim was to articulate what the brand stood for. The focus rested on four pillars which were progression in terms of making better products, empathy in terms of understanding consumers, expression in terms of letting consumers express themselves and experience in terms of not just being a physical product. One of the things done was creating a design architecture which involved a younger looking logo. Godrej’s employees were also engaged in terms of which were the leader product categories within the group and which categories had a smaller role to play.
An important part of what Godrej does in engaging consumers through activities like ‘Live Out Your Dreams’ which is for students. “The result is that share performance has been ahead of share investment. Buyers of one category of our products are increasingly buying other categories. The journey of brand Godrej though is not over. It has started.”
Water Interbrand is headed by chief strategist and head Asish Mishra. “The team in India has been working extensively with the Interbrand professionals to learn its processes and about brand creation and brand management. The toolkits used by Interbrand are strategic. Apart from this, we will be doing seminars for the corporate to educate them about brand building,” said Mishra.
After Omnicom‘s buyout of the Indian advertising agency through its network agency DDB, the entity was renamed The DDB Mudra Group and an extensive restructuring took place. As part of this exercise, the strategic branding and design consultancy Water became the representative of Omnicom‘s brand consultancy Interbrand in India.
In its first three months of operations, Water Interbrand expanded its client base and the scope of its operations. It added new projects like PepsiCo GNG brands Quaker and Tropicana, Asian Paints PPG‘s corporate branding and environment design, XLRI rebranding, MoneyGram brand expression, and EMMBI‘s brand strategy, identity and engagement assignment.
Mishra said that the aim is to have three clientele tiers. They are MNCs that Interbrand already works with on a global basis like Samsung. The second is Indian companies. The third are entrepreneurs. “The challenge is that most Indian companies only think of brands as a name and a logo. We have to change that mindset and dispel that notion. Our aim will be to create an organisational role for brands. Our aim is to see that a company’s brand strategy overlaps with their business strategy. This means that the brand impacts various departments like HR, R&D. There should be engagement of brands with organisations. This is how brands create value for organisations.”
“Our aim is to create brand centric organisations that create immediate business value. For this to happen companies will have to change investments and internal budget allocations.”
He conceded that during a slowdown companies focus on the short term and forget about brand building for the long term. “The focus tends to be on cutting costs and better pricing. The challenge is that this should not affect drivers that have built a brand. Otherwise consumers could see a brand negatively,” he added.
Many drivers assume basic coverage is just a formality until an accident involving someone else brings legal notices, compensation claims, and unexpected financial pressure. At that point, the real importance of car insurance becomes clear. A single road incident can quickly create obligations that are difficult to manage alone.
In this blog, you will learn how third-party online cover supports legal safety, what it includes, and why securing it online is a smart first step.
Why Third-Party Insurance is Legally Mandatory
Indian motor law requires vehicles used on public roads to carry third-party liability cover. The intent is to protect the public by ensuring there is a recognised route for compensation when a vehicle causes harm to others.
If a vehicle is driven without this cover, penalties can apply, and the owner may have to pay the compensation amount personally if legal liability is decided against them. This helps ensure that people who suffer loss are not left without support.
How Third-Party Online Insurance Works
When third party car insurance is purchased online, the proposer shares vehicle and personal details, pays the premium, and receives the policy document in digital form. The cover applies during the policy period and provides legal liability protection for others arising from the use of the insured vehicle.
If an incident leads to a claim, the process usually involves reporting, submitting required papers, and following the steps set by the authority handling the matter.
What is Covered Under Third-Party Insurance?
This cover is designed to pay for losses suffered by others when legal liability is established. The response depends on the policy terms, the evidence, and the decision made during the claim proceedings.
Bodily Injury to Third Party
If someone else is injured in an accident involving the insured vehicle, the policy can cover the insured person’s legal liability. Compensation is assessed using medical records and other supporting documents, along with findings on responsibility. Payment is made based on the final compensation amount decided in the case, as per the policy terms.
Property Damage
If another person’s property is damaged, the policy can respond to the insured person’s liability for that loss, within the limit mentioned in the policy. The amount is generally based on documents that support ownership and the assessed repair or replacement cost. Timely reporting and clear paperwork can reduce delays in assessment.
Legal Support During Claim Proceedings
Third-party claims can involve notices, hearings, and filings because they focus on legal liability. Under the policy terms, the insurer may assist in organising documents and managing parts of the defence process through appointed representatives. This can support orderly communication and reduce missed deadlines.
What is Not Covered
Third-party cover is narrow, so some common expenses are excluded. These exclusions are common, but the exact details depend on the policy terms.
● Damage to the insured vehicle is not covered, including repair costs.
● Loss or damage to the insured person’s belongings is not covered.
● Injury cover for the owner-driver or passengers is typically separate.
● Claims linked to use that breaches policy terms may not be payable.
● Contractual promises beyond legal liability are generally not included unless stated.
Why Buying Online Strengthens Legal Safety
Buying online does not change legal duties, but it can make compliance easier to maintain and easier to prove. Digital records also support clarity if cover dates are questioned after an incident.
● Digital issuance can reduce the risk of an accidental gap in cover.
● A stored e-policy can be retrieved quickly when proof is requested.
● Receipts and time stamps help confirm when the policy was active.
● Online renewals can support timely payment and avoid lapsed cover.
● Clear documents make limits and required steps easier to understand.
Conclusion
Third-party liability cover is a direct step towards legal protection because it covers losses suffered by others when a vehicle causes harm. It supports compliance and reduces the risk of penalties for uninsured driving. Buying online can help keep policy documents, dates, and receipts easy to retrieve during checks and claim proceedings. When the cover’s scope and exclusions are understood in advance, it becomes easier to stay compliant, prepared, and confident on the road.
