MAM
Water creates Orthogel Mattresses launch campaign
MUMBAI: The new campaign of Orthogel Mattresses created by Water Brand Consulting aims to redefine comfortable sleep. It showcases Orthogel, the new range of mattresses by Foam Home made with advanced gel technology developed by Bayer, Germany.
The campaign draws attention towards Orthogel’s focus on comfort and ergonomics to create a tridimensional support system in their mattresses that perfectly distributes body weight, eliminates pressure points, creates a zero bounce effect and maintains perfect alignment to make one feel weightless.
The creative team has hinged their communication proposition on the `weightless’ concept. A series of print campaigns have been designed for the first phase which will be extended in diverse media including new media.
Water Brand Consulting founder and director Vandana Sethi said, “It needs soft comfort to ease a hard day’s night and this could be best expressed through the concept of ‘weightlessness’. Besides, going forward, this central thought would not be disturbed as we explore deeper insights into sleep solutions creatively.”
Foam Home CEO Sabina Bhanpurwala said, “The creative solution offered by the team at Water was sound and the premise was clear. The communication was completely in sync with our idea and visually convincing.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
