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WATConsult partners with Quartile for Sebamed’s Amazon ads
Mumbai: Searching for products and finding the best results on Amazon is a child’s play these days. However, brands often resort to a focused keyword strategy to appear at the top search results on Amazon. Tracking metrics manually is a long-drawn process. Thus, with an aim to streamline and further improve keyword optimisation for Sebamed, WATConsult, an Isobar company and hybrid digital agency from dentsu India has partnered with Quartile, a leading ad technology service provider for the proficient AI software.
WATConsult’s partnership with Quartile has allowed Sebamed to become the first brand in India to use Quartile’s AI-powered platform. This proprietary software has auto-managed media keywords through careful analysis of previous performance and requirements. Thus, manual intervention for best-performing keywords and other metrics is eliminated. This has not only boosted optimisation for Sebamed campaigns but paved the way for the entry of ad types on Amazon, said the statement.
“The e-commerce space is extremely competitive today. Hence, distinguishing your brand on every major marketing channel and maximising returns to fuel sales with cutting edge AI technology is an important yield factor in company performance,” remarked Isobar India Group CEO Heeru Dingra. “It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”
Sebamed has seen an increase in its sales monitoring, track performance, and visibility to new target consumers. The brand has also efficiently allocated its advertising spend since partnering WATConsult that resulting in a 15-25 per cent decrease in its Advertising Cost of Sales (ACoS).
“As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises,” said Sebamed’s country head Shashi Ranjan. “The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”
“There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands,” stared WATConsult managing partner Sahil Shah. “Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
