MAM
WATConsult launches DASH (board) to view data insights
MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data with insights.
DASH will be a new service as a part of its digital solution stack, which is designed to offer Integrated Digital Services. DASH will allow tracking of paid, owned & earned POV on a single Dashboard, thus allowing brands to view and look at metrics across platforms and campaigns at a glance.
It has integrated various platforms like ComScore, Facebook, Facebook Ads, Twitter, Twitter Ads, LinkedIn, LinkedIn Ads, Instagram, Instagram Ads, AdWords and DCM. With this, brands can now get access to real time data; integration of social media platforms, ad platforms, web analytics; ability to add titles, sections, comments & notes and include custom data with CSV files.
WATConsult founder and CEO Rajiv Dingra says, “We aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of DASH, we continue to drive efficiencies through deployment of technology on digital media for clients.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
