MAM
WATConsult launches DASH (board) to view data insights
MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data with insights.
DASH will be a new service as a part of its digital solution stack, which is designed to offer Integrated Digital Services. DASH will allow tracking of paid, owned & earned POV on a single Dashboard, thus allowing brands to view and look at metrics across platforms and campaigns at a glance.
It has integrated various platforms like ComScore, Facebook, Facebook Ads, Twitter, Twitter Ads, LinkedIn, LinkedIn Ads, Instagram, Instagram Ads, AdWords and DCM. With this, brands can now get access to real time data; integration of social media platforms, ad platforms, web analytics; ability to add titles, sections, comments & notes and include custom data with CSV files.
WATConsult founder and CEO Rajiv Dingra says, “We aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of DASH, we continue to drive efficiencies through deployment of technology on digital media for clients.”
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
