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WATConsult bags Domino’s India’s digital media mandate
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s. The agency will be managing social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat.
The account won in a multi-agency pitch, will be managed by WATConsult Delhi.
WATConsult founder and CEO Rajiv Dingra said, “We are very delighted to welcome Domino’s Pizza in our bouquet. The space that Domino’s operates in is a very complex and extremely competitive one thus we are looking forward to producing some really exciting work in the coming future.”
Commenting on the development, Jubilant FoodWorks Limited chief digital officer Anand Thakur added, “We are delighted to announce that we have selected WATConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach.”
WATConsult is one of the leading and most awarded full service digital agencies headquartered in Mumbai with branches in Delhi and Bangalore. Since its inception in 2007, the agency has handled digital and social media mandates for more 200 clients including Vero Moda, Only, Mother Dairy, Nikon, Croma, Godrej, Radio Mirchi, Sony Six, Decor, Auto and Entertainment and many more.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
