Brands
Washington Sundar signs on as Anker brand ambassador
MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon.
The partnership between Anker and Sundar will be managed by the latter’s management agency, Whiteleaf Talent. With this partnership, Anker aims to elevate the existing customer base and further reach out to the youth in the country by utilising the popularity of the Team India batsman.
In 2019, Anker had appointed Olympic medal-winning badminton player Saina Nehwal as its brand ambassador.
Anker Innovation India head Gopal Jeyaraj said, "We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at the International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season."
Sundar said that he is happy and excited to partner with a young and dynamic brand like Anker.
"Anker is breaking the industry stereotypes, and is constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights," he added.
Meanwhile, the Indian arm of German sports brand Puma has also inked a long-term partnership deal with Washington Sundar and Devdutt Padikkal. Sundar and Padikkal have now joined Puma's roster of cricketers that include Indian skipper Virat Kohli and KL Rahul.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
