MAM
Warrior’s campaign #KeepTheJoshHigh goes viral
MUMBAI: Leading safety shoe brand Warrior from the house of liberty has successfully garnered ten million views on Facebook and Instagram for its campaign titled #KeepTheJoshHigh. The campaign showcases a series of videos and creative aiming to create awareness and educating the audience on identifying a real Warrior Jungle boot.
Warrior as a brand has been supplying boots to our forces from the past 20 years. The whole idea of the campaign was to strengthen their market position and to increase brand awareness among the target audience. The entire campaign consists of five videos and supporting creative which are educative, multilingual and provide information on how to differentiate between a fake and a real Jungle Boot. The main video centered on army garnered more than five million views and when combined with other videos the views in total touched over ten million.
As the campaign went viral, Liberty Group CEO Adesh Gupta said, “We are proudly serving our forces from the past 20 years. The idea of the campaign was to highlight their sacrifices to the nation and also to educate the target audience on identifying original Jungle Boots offered by Warrior. I am happy to see the success of the campaign and look forward for more.”
The campaign was conceptualized and created by Olive e-business, a Delhi based digital agency. The director Dipin Kapur said “Client provided a very specific brief about targeting a certain audience group. We ideated a series of videos to build connect and reached the target audience set via geo-targeting and bi-lingual approach to reap the maximum benefit of the campaign. The videos are very energetic and leave a powerful impact on its audience. We are happy to see the success of the campaign across social media channels and hope to roll out more of such impactful content in the near future.
https://www.facebook.com/warriorsafetyshoes/videos/687817901677993/
https://www.facebook.com/warriorsafetyshoes/videos/667207977092488/
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
